Exam 9: Reaching Global Markets

Sometimes business partnerships are formed between traditional rivals competing for market share in the same product class. These partnerships are known as

Many companies choose to standardize their ____ across national boundaries to maintain a consistent and well-integrated corporate culture.

Caterpillar, maker of large construction equipment in the U.S., would like to better understand factors that would affect its ability to export its products to various countries. Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?

If Hyundai, a Korean automobile manufacturing firm, started selling its cars at unfairly low prices to Germany, Hyundai would be engaging in

Franchising is an arrangement whereby a franchisee grants a franchiser the right to market its product, using its name, logo, methods of operation, advertising, products, and other elements of the franchising company's business, in return for a financial commitment and an agreement to conduct business in accordance with the franchisee's standard of operations.

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

A subsidiary operating in a foreign country may have important tax, tariff, and other operating advantages over a licensing agreement or a joint venture.

The Swatch Group is the parent company of the most successful wristwatch of all time, the Swatch. Headquartered in Switzerland, The Swatch Group recently entered into a partnership with a company in France to make the packaging materials for all of its Swatch lines. What type of partnership agreement does this situation most likely represent?

A business partnership between a domestic firm and a foreign firm is known as

Which of the following alliances/agreements is the United States not a part of?

Which of the following is not true of NAFTA?

Southern Tier Industries has operations in more than 30 foreign countries. The headquarters in Atlanta controls the entire organization while offering subsidiaries the freedom necessary to achieve success in local markets. Southern Tier Industries is an example of a(n)

Firms with internationally integrated structures are the least likely to engage in direct ownership activities internationally.

A(n) ____ is an organization that links buyers and sellers in different countries but is not involved in manufacturing.

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?

Some hospitals in the United States find that their need for radiologists to read X-rays is volatile during the evening and early morning hours, especially between 2:00 and 6:00 am. This is because the number of emergency room visits needing X-rays is usually lower than those required during daytime operating hours. There is a recent trend where hospitals in the United States are contracting radiologists from countries such as Australia to read the electronically-transmitted X-rays during the evening and early morning hours. This is an example of

Domestic marketing involves marketing strategies aimed at markets within the home country.

Globalization of markets requires developing marketing strategies as if the world were one market. Which of the following marketing mix variables is most difficult to standardize for globalization?

U.S. marketers may engage in bribery to compete with foreign firms.

Regardless of the extent to which a firm chooses to globalize its marketing strategy, extensive environmental analysis and marketing research are necessary to understand the needs and desires of the target market(s) and successfully implement the chosen marketing strategy.