Question 1

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

Accepted Answer

A) product 
B) price 
C) distribution 
D) research 
E) promotion 
A) product 
B) price 
C) distribution 
D) research 
E) promotion

Question 2

The public is becoming more aware of how marketers' activities affect the welfare of consumers and society. As a result, more firms are working to

Accepted Answer

A) raise prices in order to increase their profits so that they can contribute to philanthropic causes. 
B) reduce the quality of their products in order to save money and provide less expensive products to their consumers. 
C) reduce their profits by donating more time and money to improve social welfare and environmental conditions. 
D) enact laws requiring companies to work toward the welfare of customers and society. 
E) create a responsible approach to developing long-term relationships with customers and society. 
A) raise prices in order to increase their profits so that they can contribute to philanthropic causes. 
B) reduce the quality of their products in order to save money and provide less expensive products to their consumers. 
C) reduce their profits by donating more time and money to improve social welfare and environmental conditions. 
D) enact laws requiring companies to work toward the welfare of customers and society. 
E) create a responsible approach to developing long-term relationships with customers and society.

Question 3

In marketing, a product can be a good or a service but not an idea.

Accepted Answer

A) True 
 B)False

Question 4

The marketing concept is best defined as

Accepted Answer

A) a second definition of marketing. 
B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals. 
C) the performance of business activities that direct the flow of goods and services from producer to customer or user. 
D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers. 
E) the inclusion of marketing activities in the activities of an organization. 
A) a second definition of marketing. 
B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals. 
C) the performance of business activities that direct the flow of goods and services from producer to customer or user. 
D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers. 
E) the inclusion of marketing activities in the activities of an organization.

Question 5

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?

Accepted Answer

A) Price 
B) Promotion 
C) Distribution 
D) Product 
E) Packaging 
A) Price 
B) Promotion 
C) Distribution 
D) Product 
E) Packaging

Question 6

A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ____ that influence(s) the firm's strategy.

Accepted Answer

A) operating situation 
B) marketing environment 
C) surroundings 
D) economic conditions 
E) trends 
A) operating situation 
B) marketing environment 
C) surroundings 
D) economic conditions 
E) trends

Question 7

When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.

Accepted Answer

A) distribution; promotion 
B) distribution; product 
C) product; price 
D) product; promotion 
E) promotion; price 
A) distribution; promotion 
B) distribution; product 
C) product; price 
D) product; promotion 
E) promotion; price

Question 8

StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about

Accepted Answer

A) target market selection. 
B) the marketing environment. 
C) the reduction of marketing costs. 
D) marketing mix decisions. 
E) efficiency in marketing activities. 
A) target market selection. 
B) the marketing environment. 
C) the reduction of marketing costs. 
D) marketing mix decisions. 
E) efficiency in marketing activities.

Question 9

Distribution, price, promotion, and product are all elements of

Accepted Answer

A) marketing strategy. 
B) the marketing mix. 
C) a target market. 
D) a consumer good. 
E) a business strategy. 
A) marketing strategy. 
B) the marketing mix. 
C) a target market. 
D) a consumer good. 
E) a business strategy.

Question 10

Changes in the marketing environment always hurt marketing efforts.

Accepted Answer

A) True 
 B)False

Question 11

Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York, offers a full-service funeral and burial that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business, and are active conservationist and wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1. Compared to Greensprings' approach to funerals, traditional cemeteries are using the ____ concept.

Accepted Answer

A) marketing 
B) selling 
C) product 
D) people 
E) service 
A) marketing 
B) selling 
C) product 
D) people 
E) service

Question 12

Marketing managers strive to develop a marketing mix that

Accepted Answer

A) minimizes marketing costs. 
B) matches what competitors are offering. 
C) best matches the abilities of the firm. 
D) matches the needs of the target market. 
E) generates the highest level sales. 
A) minimizes marketing costs. 
B) matches what competitors are offering. 
C) best matches the abilities of the firm. 
D) matches the needs of the target market. 
E) generates the highest level sales.

Question 13

At the most basic level, profits can be obtained through relationships by acquiring new customers, enhancing the profitability of existing customers, and extending the duration of customer relationships.

Accepted Answer

A) True 
 B)False

Question 14

Scott, a buyer for a medium-sized company, is assessing the value of competing software products for use in his firm. Which of the following would not be a customer benefit considered in his determination of this product's value?

Accepted Answer

A) Speed of delivery 
B) Ease of installation 
C) Availability of technical support 
D) Availability of training assistance 
E) Monetary price 
A) Speed of delivery 
B) Ease of installation 
C) Availability of technical support 
D) Availability of training assistance 
E) Monetary price

Question 15

The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using marketing to promote its

Accepted Answer

A) goods. 
B) services. 
C) experiences. 
D) production. 
E) ideas. 
A) goods. 
B) services. 
C) experiences. 
D) production. 
E) ideas.

Question 16

Marketing activities do not always result in exchanges.

Accepted Answer

A) True 
 B)False

Question 17

The marketing concept directly affects marketing activities but should have negligible impact on other organizational activities.

Accepted Answer

A) True 
 B)False

Question 18

The market concept developed out of a sequence of three eras: the production orientation, the marketing orientation, and the industrial orientation.

Accepted Answer

A) True 
 B)False

Question 19

The marketing concept deals only with marketing activities.

Accepted Answer

A) True 
 B)False

Question 20

U.S. Electric, the maker of a highly innovative xenon light bulb used in large, manufacturing facilities, finds that it has excess inventory. The firm increases its direct marketing budget by 20 percent and adds three new sales representatives. This company is operating as if it were in which of the following orientations?

Accepted Answer

A) Production 
B) Sales 
C) Market 
D) Customer 
E) Societal 
A) Production 
B) Sales 
C) Market 
D) Customer 
E) Societal

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

The public is becoming more aware of how marketers' activities affect the welfare of consumers and society. As a result, more firms are working to

In marketing, a product can be a good or a service but not an idea.

The marketing concept is best defined as

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?

A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ____ that influence(s) the firm's strategy.

When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the variable caused changes in the variable of the marketing mix.

StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about

Distribution, price, promotion, and product are all elements of

Changes in the marketing environment always hurt marketing efforts.

Marketing managers strive to develop a marketing mix that

At the most basic level, profits can be obtained through relationships by acquiring new customers, enhancing the profitability of existing customers, and extending the duration of customer relationships.

Scott, a buyer for a medium-sized company, is assessing the value of competing software products for use in his firm. Which of the following would not be a customer benefit considered in his determination of this product's value?

The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using marketing to promote its

Marketing activities do not always result in exchanges.

The marketing concept directly affects marketing activities but should have negligible impact on other organizational activities.

The market concept developed out of a sequence of three eras: the production orientation, the marketing orientation, and the industrial orientation.

The marketing concept deals only with marketing activities.

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 1: An Overview of Strategic Marketing

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

The public is becoming more aware of how marketers' activities affect the welfare of consumers and society. As a result, more firms are working to

In marketing, a product can be a good or a service but not an idea.

The marketing concept is best defined as

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?

A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ____ that influence(s) the firm's strategy.

StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about

Distribution, price, promotion, and product are all elements of

Changes in the marketing environment always hurt marketing efforts.

Marketing managers strive to develop a marketing mix that

At the most basic level, profits can be obtained through relationships by acquiring new customers, enhancing the profitability of existing customers, and extending the duration of customer relationships.

Scott, a buyer for a medium-sized company, is assessing the value of competing software products for use in his firm. Which of the following would not be a customer benefit considered in his determination of this product's value?

The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using marketing to promote its

Marketing activities do not always result in exchanges.

The marketing concept directly affects marketing activities but should have negligible impact on other organizational activities.

The market concept developed out of a sequence of three eras: the production orientation, the marketing orientation, and the industrial orientation.

The marketing concept deals only with marketing activities.

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters