Question 1

To establish ____________________, show your reader that you are truthful, experienced, and knowledgeable.

Accepted Answer

The answer of To establish ____________________, show your reader that...

Question 2

What does the statement Persuasion is free choice mean?

Accepted Answer

A) People are free when they are not forced to comply. 
B) People are free when they can refuse the idea suggested to them. 
C) People are free when they are not pressured to act against their own preferences 
D) All of these describe the statement Persuasion is free choice. 
A) People are free when they are not forced to comply. 
B) People are free when they can refuse the idea suggested to them. 
C) People are free when they are not pressured to act against their own preferences 
D) All of these describe the statement Persuasion is free choice.

Question 3

An effective press release focuses on benefits to the audience of the target media and is written in the style of the targeted publication or newscast.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following defines persuasion?

Accepted Answer

A) Persuasion is a symbolic process. 
B) Persuasion involves an attempt to influence. 
C) Persuasion involves transmitting a message. 
D) All of these are part of the definition of persuasion. 
A) Persuasion is a symbolic process. 
B) Persuasion involves an attempt to influence. 
C) Persuasion involves transmitting a message. 
D) All of these are part of the definition of persuasion.

Question 5

Which message would be most effective when organized indirectly?

Accepted Answer

A) An e-mail message informing employees about a change in summer work hours 
B) An announcement about management training seminars being offered to employees 
C) An e-mail message asking employees to donate to a local charity through payroll deductions 
D) An e-mail message telling employees that carpools are being organized 
A) An e-mail message informing employees about a change in summer work hours 
B) An announcement about management training seminars being offered to employees 
C) An e-mail message asking employees to donate to a local charity through payroll deductions 
D) An e-mail message telling employees that carpools are being organized

Question 6

To get a complimentary breakfast buffet each morning of your stay, please complete your booking by April 30 effectively motivates action in the closing of a sales letter.

Accepted Answer

A) True 
 B)False

Question 7

_______________ messages use persuasion to promote specific products and services.

Accepted Answer

The answer of _______________ messages use persuasion to promote specific...

Question 8

Persuading someone to change a belief or to perform an action is less effective when done in writing than when done face-to-face.

Accepted Answer

A) True 
 B)False

Question 9

Successful businesspeople create persuasive memos, letters, e-mail messages, reports, and presentations that get the results they want. Your textbook presents six persuasive techniques that can help you be effective in getting your ideas accepted by your fellow workers, superiors, and clients. List and explain four of these techniques.

Accepted Answer

Student answers will vary but should inc

Question 10

Which of the following statements about direct mail marketing is most accurate?

Accepted Answer

A) With the increasing popularity of e-marketing, direct mail marketing has become obsolete. 
B) Sales letters are generally written by specialists. 
C) In terms of response rates, e-mail marketing is more effective than direct-mail letters. 
D) Virtual mail appears to have a greater emotional impact than tangible mail. 
A) With the increasing popularity of e-marketing, direct mail marketing has become obsolete. 
B) Sales letters are generally written by specialists. 
C) In terms of response rates, e-mail marketing is more effective than direct-mail letters. 
D) Virtual mail appears to have a greater emotional impact than tangible mail.

Question 11

In which of the following situations is the writer being unethical?

Accepted Answer

A) Phillip convinces his employees that they will need to take a 3 percent pay cut but truthfully promises them that it will only be temporary. 
B) Taylor writes an e-mail message focusing on a small perk offered in the new health coverage, but she deliberately de-emphasizes a reduction in total coverage. 
C) Shane interviews four people but cites only the three who have the necessary qualifications in her recommendation report. 
D) Instead of writing a standard e-mail message, a CEO releases a video that explains major changes in the company. 
A) Phillip convinces his employees that they will need to take a 3 percent pay cut but truthfully promises them that it will only be temporary. 
B) Taylor writes an e-mail message focusing on a small perk offered in the new health coverage, but she deliberately de-emphasizes a reduction in total coverage. 
C) Shane interviews four people but cites only the three who have the necessary qualifications in her recommendation report. 
D) Instead of writing a standard e-mail message, a CEO releases a video that explains major changes in the company.

Question 12

Which is the least accurate statement about today's digital-age corporations?

Accepted Answer

A) The lines of authority are blurry in today's information-age workplaces, and the roles of executives are changing. 
B) Rank-and-file employees don't need their managers to be information providers. 
C) You may still want to be indirect if you hope to persuade your boss to do something he or she will be reluctant to do. 
D) Today's executives will likely rely on the power of position when issuing commands to subordinates. 
A) The lines of authority are blurry in today's information-age workplaces, and the roles of executives are changing. 
B) Rank-and-file employees don't need their managers to be information providers. 
C) You may still want to be indirect if you hope to persuade your boss to do something he or she will be reluctant to do. 
D) Today's executives will likely rely on the power of position when issuing commands to subordinates.

Question 13

When price is an obstacle, the most effective sales messages reduce resistance by

Accepted Answer

A) mentioning the price right away to show that you have nothing to hide. 
B) showing the price in small units. 
C) not mentioning the price at all. 
D) sending your readers to your competitors' websites to compare prices. 
A) mentioning the price right away to show that you have nothing to hide. 
B) showing the price in small units. 
C) not mentioning the price at all. 
D) sending your readers to your competitors' websites to compare prices.

Question 14

When employees are asked to perform in a capacity outside their work roles or to accept changes that are not in their best interests, the ____________________ pattern is most effective.

Accepted Answer

The answer of When employees are asked to perform in...

Question 15

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

Accepted Answer

A) Telling employees that they must follow a new procedure for submitting expense claims 
B) Telling employees to change their passwords every six weeks 
C) Telling employees that they must learn how to operate the new copy machine 
D) Requesting that employees participate in a charity 5K run that takes place outside of work hours 
A) Telling employees that they must follow a new procedure for submitting expense claims 
B) Telling employees to change their passwords every six weeks 
C) Telling employees that they must learn how to operate the new copy machine 
D) Requesting that employees participate in a charity 5K run that takes place outside of work hours

To establish ____________________, show your reader that you are truthful, experienced, and knowledgeable.

What does the statement Persuasion is free choice mean?

An effective press release focuses on benefits to the audience of the target media and is written in the style of the targeted publication or newscast.

Which of the following defines persuasion?

Which message would be most effective when organized indirectly?

To get a complimentary breakfast buffet each morning of your stay, please complete your booking by April 30 effectively motivates action in the closing of a sales letter.

_______________ messages use persuasion to promote specific products and services.

Persuading someone to change a belief or to perform an action is less effective when done in writing than when done face-to-face.

Which of the following statements about direct mail marketing is most accurate?

In which of the following situations is the writer being unethical?

Which is the least accurate statement about today's digital-age corporations?

When price is an obstacle, the most effective sales messages reduce resistance by

When employees are asked to perform in a capacity outside their work roles or to accept changes that are not in their best interests, the ____________________ pattern is most effective.

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Reporting in the Digital-Age Workplace

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search and Résumés in the Digital Age

Interviewing and Following up

Filters

Exam 10: Persuasive and Sales Messages

To establish ____________________, show your reader that you are truthful, experienced, and knowledgeable.

What does the statement Persuasion is free choice mean?

An effective press release focuses on benefits to the audience of the target media and is written in the style of the targeted publication or newscast.

Which of the following defines persuasion?

Which message would be most effective when organized indirectly?

To get a complimentary breakfast buffet each morning of your stay, please complete your booking by April 30 effectively motivates action in the closing of a sales letter.

_______________ messages use persuasion to promote specific products and services.

Persuading someone to change a belief or to perform an action is less effective when done in writing than when done face-to-face.

Which of the following statements about direct mail marketing is most accurate?

In which of the following situations is the writer being unethical?

Which is the least accurate statement about today's digital-age corporations?

When price is an obstacle, the most effective sales messages reduce resistance by

When employees are asked to perform in a capacity outside their work roles or to accept changes that are not in their best interests, the ____________________ pattern is most effective.

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Reporting in the Digital-Age Workplace

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search and Résumés in the Digital Age

Interviewing and Following up

Filters