Question 1

Which of the following situations would require a persuasive claim or complaint letter?

Accepted Answer

A) Melanie noticed that the charger cord for her Samsung Galaxy smartphone that she purchased last month is starting to split. 
B) Gus ordered business cards that were printed on the wrong color of cardstock. 
C) Chelsea's transmission failed two months after her car warranty expired. 
D) Mike's December credit card statement contains a $65 charge that he didn't make. 
A) Melanie noticed that the charger cord for her Samsung Galaxy smartphone that she purchased last month is starting to split. 
B) Gus ordered business cards that were printed on the wrong color of cardstock. 
C) Chelsea's transmission failed two months after her car warranty expired. 
D) Mike's December credit card statement contains a $65 charge that he didn't make.

Question 2

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Accepted Answer

A) True 
 B)False

Question 3

Amanda is writing a claim letter about unsatisfactory service she received at a recent business dinner. She should enclose a copy of her restaurant receipt.

Accepted Answer

A) True 
 B)False

Question 4

Would you like to reduce your daily commute time? is an effective statement for the opening paragraph of a sales message.

Accepted Answer

A) True 
 B)False

Question 5

Many individuals and companies are willing to grant requests for time, money, information, cooperation, and special privileges for which of the following reasons?

Accepted Answer

A) They see goodwill potential for themselves 
B) They feel obligated to "give back." 
C) They see how others will benefit. 
D) Many individuals and companies are willing to grant requests for time, money, information, cooperation, and special privileges for all these reasons. 
A) They see goodwill potential for themselves 
B) They feel obligated to "give back." 
C) They see how others will benefit. 
D) Many individuals and companies are willing to grant requests for time, money, information, cooperation, and special privileges for all these reasons.

Question 6

A successful and practical persuasive message shows receivers how your request will help them solve a problem, achieve a personal or work objective, or make life easier.

Accepted Answer

A) True 
 B)False

Question 7

When applied to language that manipulates, distortion and twisting of the meaning of a message is called ___________.

Accepted Answer

The answer of When applied to language that manipulates, distortion...

Question 8

____________________ appeals used to build interest in a sales message relate to status, ego, and sensual feelings.

Accepted Answer

The answer of ____________________ appeals used to build interest in...

Question 9

Which of the following sentences best motivates action in a persuasive message?

Accepted Answer

A) We know that you'll want your employees to complete our ethics training program, so we'll drop by tomorrow to finalize the contract. 
B) If you think that our ethics training program might benefit your employees, we hope you'll consider hiring us. 
C) The ethics training we provide will help your employees effectively resolve workplace-related ethical dilemmas. Please call me by August 1 so that your training sessions can begin by August 15. 
D) All choices would effectively motivate action. 
A) We know that you'll want your employees to complete our ethics training program, so we'll drop by tomorrow to finalize the contract. 
B) If you think that our ethics training program might benefit your employees, we hope you'll consider hiring us. 
C) The ethics training we provide will help your employees effectively resolve workplace-related ethical dilemmas. Please call me by August 1 so that your training sessions can begin by August 15. 
D) All choices would effectively motivate action.

Question 10

E-mail marketing is less expensive than direct-mail marketing.

Accepted Answer

A) True 
 B)False

Question 11

Smart companies should focus exclusively on e-marketing since direct-mail marketing is obsolete.

Accepted Answer

A) True 
 B)False

Question 12

The best persuasive requests anticipate and attempt to counter audience ____________.

Accepted Answer

The answer of The best persuasive requests anticipate and attempt...

Question 13

Constance is writing a proposal for her board of directors to request that her company implement a wellness program. The first thing she should do is to

Accepted Answer

A) decide on the purpose of her proposal. 
B) prepare an outline. 
C) compose a rough draft of the proposal. 
D) gather information to include in the proposal. 
A) decide on the purpose of her proposal. 
B) prepare an outline. 
C) compose a rough draft of the proposal. 
D) gather information to include in the proposal.

Question 14

Which of the following situations requires use of the AIDA (indirect) strategy?

Accepted Answer

A) An invitation to a local politician to speak at your professional organization's awards banquet 
B) An e-mail message asking for information about membership in a professional organization 
C) A letter requesting a copy of your credit report 
D) All of these choices should use an indirect strategy. 
A) An invitation to a local politician to speak at your professional organization's awards banquet 
B) An e-mail message asking for information about membership in a professional organization 
C) A letter requesting a copy of your credit report 
D) All of these choices should use an indirect strategy.

Question 15

____________________ is defined as a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice.

Accepted Answer

The answer of ____________________ is defined as a symbolic process...

Question 16

The best press releases

Accepted Answer

A) concentrate only on advertising a company's products. 
B) emphasize the most important information by placing it near the end. 
C) use the journalistic approach by answering the five Ws and one H in the first sentence. 
D) focus on information that appeals to a target audience. 
A) concentrate only on advertising a company's products. 
B) emphasize the most important information by placing it near the end. 
C) use the journalistic approach by answering the five Ws and one H in the first sentence. 
D) focus on information that appeals to a target audience.

Question 17

When you expect your reader to be resistant to your request, it's best to use the ____________________ organizational pattern.

Accepted Answer

The answer of When you expect your reader to be...

Question 18

An effective way of dealing with price is to delay mentioning it until after you've created a desire for the product or service.

Accepted Answer

A) True 
 B)False

Question 19

Showing customers how your product or service solves a problem, achieves a personal or work objective, or makes life easier is accomplished by

Accepted Answer

A) adapting the message to the audience. 
B) organizing your message. 
C) collecting information for your message. 
D) analyzing the purpose of the message. 
A) adapting the message to the audience. 
B) organizing your message. 
C) collecting information for your message. 
D) analyzing the purpose of the message.

Question 20

When writing a claim letter to a company, you're more likely to be successful if you

Accepted Answer

A) appeal to the company's sense of responsibility and pride in its good name. 
B) threaten to picket the company with signs describing your complaint. 
C) mention the discussion you had with your attorney regarding this claim. 
D) provide a long, fact-filled account of all your dealings with the company concerning this claim. 
A) appeal to the company's sense of responsibility and pride in its good name. 
B) threaten to picket the company with signs describing your complaint. 
C) mention the discussion you had with your attorney regarding this claim. 
D) provide a long, fact-filled account of all your dealings with the company concerning this claim.

Which of the following situations would require a persuasive claim or complaint letter?

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Amanda is writing a claim letter about unsatisfactory service she received at a recent business dinner. She should enclose a copy of her restaurant receipt.

Would you like to reduce your daily commute time? is an effective statement for the opening paragraph of a sales message.

Many individuals and companies are willing to grant requests for time, money, information, cooperation, and special privileges for which of the following reasons?

A successful and practical persuasive message shows receivers how your request will help them solve a problem, achieve a personal or work objective, or make life easier.

When applied to language that manipulates, distortion and twisting of the meaning of a message is called ___________.

____________________ appeals used to build interest in a sales message relate to status, ego, and sensual feelings.

Which of the following sentences best motivates action in a persuasive message?

E-mail marketing is less expensive than direct-mail marketing.

Smart companies should focus exclusively on e-marketing since direct-mail marketing is obsolete.

The best persuasive requests anticipate and attempt to counter audience ____________.

Constance is writing a proposal for her board of directors to request that her company implement a wellness program. The first thing she should do is to

Which of the following situations requires use of the AIDA (indirect) strategy?

____________________ is defined as a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice.

The best press releases

When you expect your reader to be resistant to your request, it's best to use the ____________________ organizational pattern.

An effective way of dealing with price is to delay mentioning it until after you've created a desire for the product or service.

Showing customers how your product or service solves a problem, achieves a personal or work objective, or makes life easier is accomplished by

When writing a claim letter to a company, you're more likely to be successful if you

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Reporting in the Digital-Age Workplace

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search and Résumés in the Digital Age

Interviewing and Following up

Filters

Exam 10: Persuasive and Sales Messages

Which of the following situations would require a persuasive claim or complaint letter?

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Amanda is writing a claim letter about unsatisfactory service she received at a recent business dinner. She should enclose a copy of her restaurant receipt.

Would you like to reduce your daily commute time? is an effective statement for the opening paragraph of a sales message.

Many individuals and companies are willing to grant requests for time, money, information, cooperation, and special privileges for which of the following reasons?

A successful and practical persuasive message shows receivers how your request will help them solve a problem, achieve a personal or work objective, or make life easier.

When applied to language that manipulates, distortion and twisting of the meaning of a message is called ___________.

____________________ appeals used to build interest in a sales message relate to status, ego, and sensual feelings.

Which of the following sentences best motivates action in a persuasive message?

E-mail marketing is less expensive than direct-mail marketing.

Smart companies should focus exclusively on e-marketing since direct-mail marketing is obsolete.

The best persuasive requests anticipate and attempt to counter audience ____________.

Constance is writing a proposal for her board of directors to request that her company implement a wellness program. The first thing she should do is to

Which of the following situations requires use of the AIDA (indirect) strategy?

____________________ is defined as a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice.

The best press releases

When you expect your reader to be resistant to your request, it's best to use the ____________________ organizational pattern.

An effective way of dealing with price is to delay mentioning it until after you've created a desire for the product or service.

Showing customers how your product or service solves a problem, achieves a personal or work objective, or makes life easier is accomplished by

When writing a claim letter to a company, you're more likely to be successful if you

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Reporting in the Digital-Age Workplace

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search and Résumés in the Digital Age

Interviewing and Following up

Filters