Question 1

Social media (SM) communities differ from communities in the past because SM communities are ________.

Accepted Answer

A)  formed based on family relationships 
B)  limited by geographic location 
C)  formed based on mutual interests 
D)  limited by organizational boundaries 
E)  limited by temporal and spatial factors 
A)  formed based on family relationships 
B)  limited by geographic location 
C)  formed based on mutual interests 
D)  limited by organizational boundaries 
E)  limited by temporal and spatial factors

Question 2

Ads for Fiona's wedding photography business are displayed on several local Web sites for free. But if users click on them, she's charged $0.25 per click. Which of the following revenue models is Fiona utilizing?

Accepted Answer

A)  pay-per-click model 
B)  freemium model 
C)  data model 
D)  click-free model 
E)  push-pull model 
A)  pay-per-click model 
B)  freemium model 
C)  data model 
D)  click-free model 
E)  push-pull model

Question 3

Which of the following is a dynamic, social media-based CRM process?

Accepted Answer

A)  social CRM 
B)  human resource CRM 
C)  media CRM 
D)  traditional CRM 
E)  vibrant CRM 
A)  social CRM 
B)  human resource CRM 
C)  media CRM 
D)  traditional CRM 
E)  vibrant CRM

Question 4

________ is the use of information technology to support the sharing of content among networks of users.

Accepted Answer

A)  Social media 
B)  Content publishing 
C)  Multimedia 
D)  Programming 
E)  Interactive publishing 
A)  Social media 
B)  Content publishing 
C)  Multimedia 
D)  Programming 
E)  Interactive publishing

Question 5

Social media (SM) communities may provide better and faster problem solutions to complex supply chain problems.

Accepted Answer

A) True 
 B)False

Question 6

A(n) ________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

Accepted Answer

A)  enterprise social network (ESN) 
B)  organization net-application (ONAP) 
C)  Webapp 
D)  virtual private network (VPN) 
E)  interwebs 
A)  enterprise social network (ESN) 
B)  organization net-application (ONAP) 
C)  Webapp 
D)  virtual private network (VPN) 
E)  interwebs

Question 7

The more technical an organization, the ________ the social policies.

Accepted Answer

A)  less important 
B)  more stringent 
C)  more lenient 
D)  less open 
E)  more fragile 
A)  less important 
B)  more stringent 
C)  more lenient 
D)  less open 
E)  more fragile

Question 8

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; A in SLATES stands for ________.

Accepted Answer

A)  auditing 
B)  alerts 
C)  authoring 
D)  announcements 
E)  authority 
A)  auditing 
B)  alerts 
C)  authoring 
D)  announcements 
E)  authority

Question 9

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Accepted Answer

A)  strength of a viral hook 
B)  value of social capital 
C)  strength of dimensionality 
D)  value of human capital 
E)  value of predictive capital 
A)  strength of a viral hook 
B)  value of social capital 
C)  strength of dimensionality 
D)  value of human capital 
E)  value of predictive capital

Question 10

The three roles of organizational units in social media information systems are social media providers, users, and communities.

Accepted Answer

A) True 
 B)False

Question 11

________, which refers to the matter on a social media (SM) site that is contributed by users, is the essence of SM relationships.

Accepted Answer

A)  User-generated content 
B)  Folksonomy 
C)  Secondary data 
D)  Continuous data 
E)  Social combine 
A)  User-generated content 
B)  Folksonomy 
C)  Secondary data 
D)  Continuous data 
E)  Social combine

Question 12

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for ________.

Accepted Answer

A)  local network 
B)  links 
C)  language 
D)  leader 
E)  liberate 
A)  local network 
B)  links 
C)  language 
D)  leader 
E)  liberate

Question 13

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

Accepted Answer

A)  loss of privacy of the employees 
B)  loss of control over the employees 
C)  decrease in efficiency of the evaluation process 
D)  possibility of error on the site 
E)  possibility of bad public relations 
A)  loss of privacy of the employees 
B)  loss of control over the employees 
C)  decrease in efficiency of the evaluation process 
D)  possibility of error on the site 
E)  possibility of bad public relations

Question 14

Marco recently bought a smartphone from Bluetex, a leading electronics company. He was very disappointed with the low battery backup of the phone and posted his reviews on Facebook. Steve, one of Marco's friends, had a similar experience with Bluetex, and he added to Marco's negative comments about the product. The primary risk Bluetex faces in this situation is the ________.

Accepted Answer

A)  loss of control 
B)  loss of credibility 
C)  lack of privacy 
D)  lack of investment 
E)  lack of secrecy 
A)  loss of control 
B)  loss of credibility 
C)  lack of privacy 
D)  lack of investment 
E)  lack of secrecy

Question 15

What are the major sources of user-generated content (UGC) problems?

Accepted Answer

The major sources of UGC problems are:
•

Question 16

Which of the following social media (SM) providers has the largest number of users?

Accepted Answer

A)  Instagram 
B)  Facebook 
C)  Pinterest 
D)  LinkedIn 
E)  Adobe 
A)  Instagram 
B)  Facebook 
C)  Pinterest 
D)  LinkedIn 
E)  Adobe

Question 17

Facebook, Twitter, LinkedIn, and Google are all social media providers.

Accepted Answer

A) True 
 B)False

Question 18

The Red Leopard is a trendy new restaurant serving Argentinian food. It wants to measure brand awareness among its customers based on the input received from social media. Which of the following will help Red Leopard measure its brand awareness?

Accepted Answer

A)  units 
B)  metrics 
C)  attributes 
D)  assets 
E)  PE ratio 
A)  units 
B)  metrics 
C)  attributes 
D)  assets 
E)  PE ratio

Question 19

Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Accepted Answer

A) True 
 B)False

Question 20

Success metrics are also known as ________.

Accepted Answer

A)  key performance indicators (KPI) 
B)  performance scale identifiers (PSI) 
C)  vanity metrics 
D)  conversion rates 
E)  realization indicators 
A)  key performance indicators (KPI) 
B)  performance scale identifiers (PSI) 
C)  vanity metrics 
D)  conversion rates 
E)  realization indicators

Social media (SM) communities differ from communities in the past because SM communities are ________.

Ads for Fiona's wedding photography business are displayed on several local Web sites for free. But if users click on them, she's charged $0.25 per click. Which of the following revenue models is Fiona utilizing?

Which of the following is a dynamic, social media-based CRM process?

________ is the use of information technology to support the sharing of content among networks of users.

Social media (SM) communities may provide better and faster problem solutions to complex supply chain problems.

A(n) ________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

The more technical an organization, the ________ the social policies.

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; A in SLATES stands for ________.

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

The three roles of organizational units in social media information systems are social media providers, users, and communities.

________, which refers to the matter on a social media (SM) site that is contributed by users, is the essence of SM relationships.

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for ________.

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

What are the major sources of user-generated content (UGC) problems?

Which of the following social media (SM) providers has the largest number of users?

Facebook, Twitter, LinkedIn, and Google are all social media providers.

The Red Leopard is a trendy new restaurant serving Argentinian food. It wants to measure brand awareness among its customers based on the input received from social media. Which of the following will help Red Leopard measure its brand awareness?

Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Success metrics are also known as ________.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 8: Social Media Information Systems

Social media (SM) communities differ from communities in the past because SM communities are ________.

Ads for Fiona's wedding photography business are displayed on several local Web sites for free. But if users click on them, she's charged $0.25 per click. Which of the following revenue models is Fiona utilizing?

Which of the following is a dynamic, social media-based CRM process?

________ is the use of information technology to support the sharing of content among networks of users.

Social media (SM) communities may provide better and faster problem solutions to complex supply chain problems.

A(n) ________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

The more technical an organization, the ________ the social policies.

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; A in SLATES stands for ________.

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

The three roles of organizational units in social media information systems are social media providers, users, and communities.

________, which refers to the matter on a social media (SM) site that is contributed by users, is the essence of SM relationships.

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for ________.

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

What are the major sources of user-generated content (UGC) problems?

Which of the following social media (SM) providers has the largest number of users?

Facebook, Twitter, LinkedIn, and Google are all social media providers.

The Red Leopard is a trendy new restaurant serving Argentinian food. It wants to measure brand awareness among its customers based on the input received from social media. Which of the following will help Red Leopard measure its brand awareness?

Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Success metrics are also known as ________.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters