Question 1

In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.

Accepted Answer

A) True 
 B)False

Question 2

The term ________ means the more people use a site, the more value it has, and the more people will visit.

Accepted Answer

A)  par value 
B)  vendor's value 
C)  enterprise use value 
D)  use increases value 
E)  popularity driven 
A)  par value 
B)  vendor's value 
C)  enterprise use value 
D)  use increases value 
E)  popularity driven

Question 3

A ________ is an information system that supports the sharing of content among networks of users.

Accepted Answer

A)  human resource information system (HRIS) 
B)  social media information system (SMIS) 
C)  database management system (DBM 
D)  transaction processing system (TPS) 
E)  networked user system (NUS) 
A)  human resource information system (HRIS) 
B)  social media information system (SMIS) 
C)  database management system (DBM 
D)  transaction processing system (TPS) 
E)  networked user system (NUS)

Question 4

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.

Accepted Answer

A)  human resource 
B)  insurance 
C)  corporate social responsibility 
D)  social media 
E)  verboten 
A)  human resource 
B)  insurance 
C)  corporate social responsibility 
D)  social media 
E)  verboten

Question 5

A(n) ________ is an inducement to social media users for passing communications along through different tiers of communities in social media.

Accepted Answer

A)  network motif 
B)  viral hook 
C)  folksonomy 
D)  internet site 
E)  network promotion 
A)  network motif 
B)  viral hook 
C)  folksonomy 
D)  internet site 
E)  network promotion

Question 6

Unlike humans, organizations do not have social capital.

Accepted Answer

A) True 
 B)False

Question 7

Information, influence, social credentials, and personal reinforcement add value to human capital.

Accepted Answer

A) True 
 B)False

Question 8

Metrics that don't improve one's decision-making skills are commonly referred to as ________ metrics.

Accepted Answer

A)  success 
B)  failure 
C)  vanity 
D)  viral 
E)  reckless 
A)  success 
B)  failure 
C)  vanity 
D)  viral 
E)  reckless

Question 9

Social CRM is a(n) ________ process.

Accepted Answer

A)  structured and controlled 
B)  uncontrolled but structured 
C)  unstructured but controlled 
D)  unstructured and uncontrolled 
E)  structured and known 
A)  structured and controlled 
B)  uncontrolled but structured 
C)  unstructured but controlled 
D)  unstructured and uncontrolled 
E)  structured and known

Question 10

One of the major sources of user-generated content (UGC) problems is inappropriate content.

Accepted Answer

A) True 
 B)False

Question 11

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

Accepted Answer

A)  social capital 
B)  human capital 
C)  structural capital 
D)  process capital 
E)  experiential capital 
A)  social capital 
B)  human capital 
C)  structural capital 
D)  process capital 
E)  experiential capital

Question 12

Most social media companies rely on ________ for revenue.

Accepted Answer

A)  users 
B)  software license fees 
C)  venture capital 
D)  controlled, fixed interfaces 
E)  advertising 
A)  users 
B)  software license fees 
C)  venture capital 
D)  controlled, fixed interfaces 
E)  advertising

Question 13

The ________ revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

Accepted Answer

A)  freemium 
B)  pay-per-click 
C)  licensing 
D)  premium 
E)  low-high 
A)  freemium 
B)  pay-per-click 
C)  licensing 
D)  premium 
E)  low-high

Question 14

________ are an extension of bad reviews.

Accepted Answer

A)  Critic's comments 
B)  Vanity metrics 
C)  Mutinous movements 
D)  Viral hooks 
E)  Ruin rubes 
A)  Critic's comments 
B)  Vanity metrics 
C)  Mutinous movements 
D)  Viral hooks 
E)  Ruin rubes

Question 15

Alisha's startup has another record month. She posts pictures of her best selling handbag to Facebook and Instagram. Her friends and customers leave her positive comments. Alisha's post and her friends' comments are an example of ________.

Accepted Answer

A)  secondary data 
B)  content data 
C)  connection data 
D)  continuous data 
E)  intermittent data 
A)  secondary data 
B)  content data 
C)  connection data 
D)  continuous data 
E)  intermittent data

Question 16

Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.

Accepted Answer

A)  media providers 
B)  media sponsors 
C)  welfare organizers 
D)  application providers 
E)  web sponsors 
A)  media providers 
B)  media sponsors 
C)  welfare organizers 
D)  application providers 
E)  web sponsors

Question 17

Anthony is in his senior year of college. He spends time creating a LinkedIn page so recruiters can more easily find him. He also goes to the university sponsored "meet the firms" nights to become more acquainted with people in the corporate world. In this scenario, Anthony is investing in his ________.

Accepted Answer

A)  human capital 
B)  process capital 
C)  social capital 
D)  structural capital 
E)  experiential capital 
A)  human capital 
B)  process capital 
C)  social capital 
D)  structural capital 
E)  experiential capital

Question 18

Which of the following is an example of an analytical tool?

Accepted Answer

A)  Facebook Page Insights 
B)  WinRunner 
C)  FileMaker Pro 
D)  Pidgin 
E)  SatWaitGo 
A)  Facebook Page Insights 
B)  WinRunner 
C)  FileMaker Pro 
D)  Pidgin 
E)  SatWaitGo

Question 19

Social media (SM) providers host the SM presence using ________ in the cloud.

Accepted Answer

A)  elastic servers 
B)  proxy servers 
C)  vanity metrics 
D)  viral hooks 
E)  fiber networks 
A)  elastic servers 
B)  proxy servers 
C)  vanity metrics 
D)  viral hooks 
E)  fiber networks

Question 20

________ activities are supported by structured process.

Accepted Answer

A)  Operations and manufacturing 
B)  Sales and marketing 
C)  Media and human resource 
D)  Media and customer service 
E)  Human resource and customer service 
A)  Operations and manufacturing 
B)  Sales and marketing 
C)  Media and human resource 
D)  Media and customer service 
E)  Human resource and customer service

In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.

The term ________ means the more people use a site, the more value it has, and the more people will visit.

A ________ is an information system that supports the sharing of content among networks of users.

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.

A(n) ________ is an inducement to social media users for passing communications along through different tiers of communities in social media.

Unlike humans, organizations do not have social capital.

Information, influence, social credentials, and personal reinforcement add value to human capital.

Metrics that don't improve one's decision-making skills are commonly referred to as ________ metrics.

Social CRM is a(n) ________ process.

One of the major sources of user-generated content (UGC) problems is inappropriate content.

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

Most social media companies rely on ________ for revenue.

The ________ revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

________ are an extension of bad reviews.

Alisha's startup has another record month. She posts pictures of her best selling handbag to Facebook and Instagram. Her friends and customers leave her positive comments. Alisha's post and her friends' comments are an example of ________.

Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.

Which of the following is an example of an analytical tool?

Social media (SM) providers host the SM presence using ________ in the cloud.

________ activities are supported by structured process.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 8: Social Media Information Systems

In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.

The term ________ means the more people use a site, the more value it has, and the more people will visit.

A ________ is an information system that supports the sharing of content among networks of users.

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.

A(n) ________ is an inducement to social media users for passing communications along through different tiers of communities in social media.

Unlike humans, organizations do not have social capital.

Information, influence, social credentials, and personal reinforcement add value to human capital.

Metrics that don't improve one's decision-making skills are commonly referred to as ________ metrics.

Social CRM is a(n) ________ process.

One of the major sources of user-generated content (UGC) problems is inappropriate content.

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

Most social media companies rely on ________ for revenue.

The ________ revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

________ are an extension of bad reviews.

Alisha's startup has another record month. She posts pictures of her best selling handbag to Facebook and Instagram. Her friends and customers leave her positive comments. Alisha's post and her friends' comments are an example of ________.

Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.

Which of the following is an example of an analytical tool?

Social media (SM) providers host the SM presence using ________ in the cloud.

________ activities are supported by structured process.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters