Question 1

Social media has been widely used in businesses-to-consumer (B2C) relationships to market product to end users.

Accepted Answer

A) True 
 B)False  True

Question 2

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Accepted Answer

A)  signals 
B)  search 
C)  links 
D)  authoring 
E)  content pull 
A)  signals 
B)  search 
C)  links 
D)  authoring 
E)  content pull A

Question 3

Social networking procedures are more informal for social media (SM) sponsors than they are for social networking users.

Accepted Answer

A) True 
 B)False  False

Question 4

The first step in developing a social media information system (SMIS) is to ________.

Accepted Answer

A)  define the goals of the organization 
B)  identify the metrics 
C)  identify the target audience 
D)  define the value of the organization 
E)  make personal connections 
A)  define the goals of the organization 
B)  identify the metrics 
C)  identify the target audience 
D)  define the value of the organization 
E)  make personal connections

Question 5

Social CRM supports those customers who are likely to generate the most business.

Accepted Answer

A) True 
 B)False

Question 6

Explain the types of data in social media.

Accepted Answer

SM data falls into two categories: conte

Question 7

Describe a common success metric and explain why it's important.

Accepted Answer

Metrics that will indicate when you've a

Question 8

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

Accepted Answer

A)  secondary data 
B)  content data 
C)  connection data 
D)  continuous data 
E)  intermittent data 
A)  secondary data 
B)  content data 
C)  connection data 
D)  continuous data 
E)  intermittent data

Question 9

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

Accepted Answer

A) True 
 B)False

Question 10

Product sales and charging for premium services are the two most common ways by which social media companies generate revenue.

Accepted Answer

A) True 
 B)False

Question 11

Deleting problematic content on social networking sites is best reserved for content that is ________.

Accepted Answer

A)  grammatically incorrect 
B)  obscene and inappropriate 
C)  legitimate but negative 
D)  contributed by a layperson 
E)  repetitive and uninteresting 
A)  grammatically incorrect 
B)  obscene and inappropriate 
C)  legitimate but negative 
D)  contributed by a layperson 
E)  repetitive and uninteresting

Question 12

The ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

Accepted Answer

A)  ad click 
B)  data 
C)  click-free 
D)  ad pay 
E)  ad-push 
A)  ad click 
B)  data 
C)  click-free 
D)  ad pay 
E)  ad-push

Question 13

Responding to problematic content on social networking sites is best reserved for when the problematic content ________.

Accepted Answer

A)  is obscene and inappropriate 
B)  does not affect the site where the content has been posted 
C)  represents reasonable criticism of an organization's products or services 
D)  has caused an organization to do something positive as a result 
E)  appears too technical in nature 
A)  is obscene and inappropriate 
B)  does not affect the site where the content has been posted 
C)  represents reasonable criticism of an organization's products or services 
D)  has caused an organization to do something positive as a result 
E)  appears too technical in nature

Question 14

Sasha spends considerable time and money getting a project management certification. In this example, Sasha invests in ________.

Accepted Answer

A)  human capital 
B)  social capital 
C)  structural capital 
D)  process capital 
E)  projected capital 
A)  human capital 
B)  social capital 
C)  structural capital 
D)  process capital 
E)  projected capital

Question 15

An enterprise social network (ES
N) is a software platform that uses social media to facilitate cooperative work of people within an organization.

Accepted Answer

A) True 
 B)False

Question 16

The first step in developing an SMIS (social media information system) for an organization is to identify the target audience.

Accepted Answer

A) True 
 B)False

Question 17

A folksonomy is a content structure that has emerged from the processing of many user tags.

Accepted Answer

A) True 
 B)False

Question 18

Connection data is data about relationships.

Accepted Answer

A) True 
 B)False

Question 19

Stanley Courier Services faced major criticism on Twitter for misplacing important customer documents on multiple occasions, especially when a single customer's negative feedback snowballed into a wave of condemnation within days. Which of the following actions should the courier service take in this scenario?

Accepted Answer

A)  leave it 
B)  edit it 
C)  delete it 
D)  report it 
E)  archive it 
A)  leave it 
B)  edit it 
C)  delete it 
D)  report it 
E)  archive it

Question 20

Explain the role of social media (SM) in human resources.

Accepted Answer

Social media is used for finding employe

Social media has been widely used in businesses-to-consumer (B2C) relationships to market product to end users.

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Social networking procedures are more informal for social media (SM) sponsors than they are for social networking users.

The first step in developing a social media information system (SMIS) is to ________.

Social CRM supports those customers who are likely to generate the most business.

Explain the types of data in social media.

Describe a common success metric and explain why it's important.

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

Product sales and charging for premium services are the two most common ways by which social media companies generate revenue.

Deleting problematic content on social networking sites is best reserved for content that is ________.

The ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

Responding to problematic content on social networking sites is best reserved for when the problematic content ________.

Sasha spends considerable time and money getting a project management certification. In this example, Sasha invests in ________.

An enterprise social network (ES N) is a software platform that uses social media to facilitate cooperative work of people within an organization.

The first step in developing an SMIS (social media information system) for an organization is to identify the target audience.

A folksonomy is a content structure that has emerged from the processing of many user tags.

Connection data is data about relationships.

Explain the role of social media (SM) in human resources.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 8: Social Media Information Systems

Social media has been widely used in businesses-to-consumer (B2C) relationships to market product to end users.

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Social networking procedures are more informal for social media (SM) sponsors than they are for social networking users.

The first step in developing a social media information system (SMIS) is to ________.

Social CRM supports those customers who are likely to generate the most business.

Explain the types of data in social media.

Describe a common success metric and explain why it's important.

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

Product sales and charging for premium services are the two most common ways by which social media companies generate revenue.

Deleting problematic content on social networking sites is best reserved for content that is ________.

The ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

Responding to problematic content on social networking sites is best reserved for when the problematic content ________.

Sasha spends considerable time and money getting a project management certification. In this example, Sasha invests in ________.

An enterprise social network (ES N) is a software platform that uses social media to facilitate cooperative work of people within an organization.

The first step in developing an SMIS (social media information system) for an organization is to identify the target audience.

A folksonomy is a content structure that has emerged from the processing of many user tags.

Connection data is data about relationships.

Explain the role of social media (SM) in human resources.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters