Question 1

Define the three types of capital listed in business literature.

Accepted Answer

Business literature defines three types

Question 2

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

Accepted Answer

A)  Pay-per-click 
B)  Conversion rate 
C)  Folksonomy 
D)  Enterprise 2.0 
E)  Click rate 
A)  Pay-per-click 
B)  Conversion rate 
C)  Folksonomy 
D)  Enterprise 2.0 
E)  Click rate

Question 3

According to Nan Lin, how does social capital add value?

Accepted Answer

According to Lin, social capital adds va

Question 4

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is True about social CRM?

Accepted Answer

A)  Customers likely to generate the most business get the most attention from the organization. 
B)  All the customer relationship processes in social CRM are structured and controlled. 
C)  Each customer crafts his or her own relationship with the company. 
D)  Though relationships emerge from joint activity, companies control the customers. 
E)  Relationships emerge in a controlled manner driven by the company. 
A)  Customers likely to generate the most business get the most attention from the organization. 
B)  All the customer relationship processes in social CRM are structured and controlled. 
C)  Each customer crafts his or her own relationship with the company. 
D)  Though relationships emerge from joint activity, companies control the customers. 
E)  Relationships emerge in a controlled manner driven by the company.

Question 6

Social CRM is more structured and controlled than traditional CRM.

Accepted Answer

A) True 
 B)False

Question 7

In the context of CRM, which of the following statements is True about the foreseen changes and developments by the year 2027?

Accepted Answer

A)  Vendors might lose control of the customer relationship. 
B)  Organizations might lose control over employees. 
C)  The use of social media for managing employees will be static. 
D)  The control over culturally-diverse customers would be lost. 
E)  AI may control all social interactions with customers. 
A)  Vendors might lose control of the customer relationship. 
B)  Organizations might lose control over employees. 
C)  The use of social media for managing employees will be static. 
D)  The control over culturally-diverse customers would be lost. 
E)  AI may control all social interactions with customers.

Question 8

Which of the following observations regarding the value of social capital is True?

Accepted Answer

A)  A huge network of relationships with people who have few resources is of greater value than a smaller network of people with substantial resources. 
B)  People should ideally ignore entity assets and try to connect to more people with stronger relationships. 
C)  Social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions. 
D)  The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related. 
E)  A small network of really strong relationships is of less value than a larger network of people with weaker relationships. 
A)  A huge network of relationships with people who have few resources is of greater value than a smaller network of people with substantial resources. 
B)  People should ideally ignore entity assets and try to connect to more people with stronger relationships. 
C)  Social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions. 
D)  The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related. 
E)  A small network of really strong relationships is of less value than a larger network of people with weaker relationships.

Question 9

Being linked to a network of highly regarded contacts is a form of ________.

Accepted Answer

A)  network influence 
B)  viral marketing 
C)  crowdsourcing 
D)  human capital 
E)  social credential 
A)  network influence 
B)  viral marketing 
C)  crowdsourcing 
D)  human capital 
E)  social credential

Question 10

Explain the use of social CRM in sales and marketing activities.

Accepted Answer

Social CRM is a dynamic, SM-based CRM pr

Question 11

Define social media and social media information systems. Name the three SMIS organizational roles.

Accepted Answer

Social media (SM) is the use of informat

Question 12

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Accepted Answer

A)  Enterprise social network 
B)  Enterprise resource planning 
C)  Enterprise application integration 
D)  Enterprise architecture 
E)  Enterprise social syndication 
A)  Enterprise social network 
B)  Enterprise resource planning 
C)  Enterprise application integration 
D)  Enterprise architecture 
E)  Enterprise social syndication

Question 13

Which of the following is a significant risk of using social media for inbound and outbound logistics?

Accepted Answer

A)  loss of control 
B)  loss of credibility 
C)  loss of privacy 
D)  loss of effectiveness 
E)  loss of data fidelity 
A)  loss of control 
B)  loss of credibility 
C)  loss of privacy 
D)  loss of effectiveness 
E)  loss of data fidelity

Question 14

Explain each element in the SLATES model.

Accepted Answer

McAfee defined six characteristics of En

Question 15

A social media policy used by an organization is a statement that ________.

Accepted Answer

A)  delineates employees' rights and responsibilities 
B)  lists a firm's products and services that are advertised on social media 
C)  lists the social and environmental effects of a company's economic actions 
D)  defines the type of medium and channel an organization uses on a social media site 
E)  lists the firms external goals and objectives related to its social media properties 
A)  delineates employees' rights and responsibilities 
B)  lists a firm's products and services that are advertised on social media 
C)  lists the social and environmental effects of a company's economic actions 
D)  defines the type of medium and channel an organization uses on a social media site 
E)  lists the firms external goals and objectives related to its social media properties

Question 16

________ metrics keep track of goals achieved by an organization.

Accepted Answer

A)  Success 
B)  Vanity 
C)  Performance 
D)  Scalar 
E)  Proforma 
A)  Success 
B)  Vanity 
C)  Performance 
D)  Scalar 
E)  Proforma

Question 17

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Accepted Answer

A)  monetary benefit 
B)  popularity 
C)  influence 
D)  security 
E)  courage 
A)  monetary benefit 
B)  popularity 
C)  influence 
D)  security 
E)  courage

Question 18

Explain the advantage of using social networks to connect to those with more resources.

Accepted Answer

The value of the resources controlled by

Question 19

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

Accepted Answer

A) True 
 B)False

Question 20

Worn-In Shoes is planning to launch its new range of trekking shoes. It has invited customers and trekking enthusiasts on its Facebook page to give suggestions about the features of the new product. The suggested features would then be used to manufacture customized trekking shoes. In this scenario, Worn-In Shoes is practicing ________.

Accepted Answer

A)  crowdsourcing 
B)  outsourcing 
C)  homesourcing 
D)  showrooming 
E)  groupthink 
A)  crowdsourcing 
B)  outsourcing 
C)  homesourcing 
D)  showrooming 
E)  groupthink

Define the three types of capital listed in business literature.

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

According to Nan Lin, how does social capital add value?

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Which of the following statements is True about social CRM?

Social CRM is more structured and controlled than traditional CRM.

In the context of CRM, which of the following statements is True about the foreseen changes and developments by the year 2027?

Which of the following observations regarding the value of social capital is True?

Being linked to a network of highly regarded contacts is a form of ________.

Explain the use of social CRM in sales and marketing activities.

Define social media and social media information systems. Name the three SMIS organizational roles.

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Which of the following is a significant risk of using social media for inbound and outbound logistics?

Explain each element in the SLATES model.

A social media policy used by an organization is a statement that ________.

________ metrics keep track of goals achieved by an organization.

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Explain the advantage of using social networks to connect to those with more resources.

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 8: Social Media Information Systems

Define the three types of capital listed in business literature.

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

According to Nan Lin, how does social capital add value?

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Which of the following statements is True about social CRM?

Social CRM is more structured and controlled than traditional CRM.

In the context of CRM, which of the following statements is True about the foreseen changes and developments by the year 2027?

Which of the following observations regarding the value of social capital is True?

Being linked to a network of highly regarded contacts is a form of ________.

Explain the use of social CRM in sales and marketing activities.

Define social media and social media information systems. Name the three SMIS organizational roles.

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Which of the following is a significant risk of using social media for inbound and outbound logistics?

Explain each element in the SLATES model.

A social media policy used by an organization is a statement that ________.

________ metrics keep track of goals achieved by an organization.

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Explain the advantage of using social networks to connect to those with more resources.

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters