Exam 13: Sales Promotion

There are two basic types of promotion strategy: push and pull. In a push strategy, demand is created by

In Canada the most widely used promotional item is

What is a bonus pack and how does it increase sales?

How is the success or failure of a coupon offer determined?

The main goal of a premium is to

A company can implement a contest however they want.

A small replica pack of Cascade dishwashing detergent delivered to consumers by mail is an example of a(n)

A trade allowance is when a consumer returns a product and wishes to purchase something of more value.

When a product is new or relatively new and a trial purchase is the primary objective, a marketer will most often use

It is common for companies to combine pull and push promotion strategies which means they direct their attention at both

Rebates can also occur before the final purchase has been made.