Exam 13: Sales Promotion

To facilitate the selling process, the sales force must provide dealers and retailers with

A dealer premium is an additional incentive offered by a manufacturer to a distributer to

Companies such as Kraft, Colgate, Palmolive and Apple advertise their products heavily to end users while their sales force sells the products among business customers or channel members.

A temporary price reduction designed to encourage larger purchases by distributors is referred to as a

The marketer who pioneered the delayed payment incentive concept in Canada is

This type of promotion is viewed by manufacturers as the most important promotional activity:

The various types of consumer promotions are each suited for achieving specific objectives. What specific objectives are contests best suited for?

Trade shows are organized each year by an industrial association to demonstrate the latest products of member manufacturers.

Contests are more effective in inducing trial purchases than coupons and free samples.

After purchasing a Nintendo game, a customer sends in a proof of purchase and receives a cheque from the manufacturer for $5. This is an example of a

Experiential marketing involves potential customers interacting directly with the product.

What is collateral material and what is its purpose?

Why is sampling considered the most effective method of generating trial purchase?

What impact has the internet had on consumer promotion trends?

The Air Miles points a consumer collects on a credit card is an example of a

Shoppers Drug Mart's Optimum rewards program allows shoppers to redeem points for

The best known and longest running loyalty program in Canada is offered by

One objective of consumer promotion activity is to protect distributor loyalty.

Frequent coupon users are more likely to be females over the age of 55.

A free sample is a free product distributed to loyal customers.