Exam 13: Sales Promotion

A delayed payment incentive promotion is when a consumer is granted a grace period during which he or she pays no interest or principal for the item purchased.

Explain the difference between consumer promotions and trade promotions.

Organizations now use promotions, particularly contests, as a means to

Bonus packs appeal to consumers because

Explain the different types of coupons that are distributed through the physical packaging of goods sold.

When Melitta coffee offered consumers a chance to win tickets to HSBC Stars on Ice and a 75-cent coupon for any Melitta coffee, it was offering a

McDonald's "Monopoly" promotion is an example of a game contest.

A retail in-ad coupon is a coupon printed in a retailer's weekly advertising material.

In-store delivered coupons are distributed by

A rebate is a predetermined

Beer manufacturers see premium offers as a vital tool for building business during the critical summer months.

Cross sampling refers to an arrangement whereby

What objectives can rebate offers help accomplish?

Experiential marketing is another name for on-site sampling.

Considering only those coupons redeemed for packaged goods, 2012 statistics showed consumers saved approximately

The benefit of loyalty programs for the marketer is

Which media would you recommend to support a contest?

What are three common objectives for consumer promotion activity?

To encourage repeat purchases and continued brand loyalty, marketers most often use

An objective of trade promotion is to