Exam 13: Sales Promotion

Why are dealer premiums controversial?

Sales promotion can be defined as activity that provides special incentives for an organization's sales force over the long term.

Evaluating the financial impact of a coupon offer includes

Trade promotions refer to those activities designed to encourage distributors to purchase additional volume.

While promotion strategies bring positive results in the short-term, the long-term risks of repeated promotions include

What is the purpose of branded promotion merchandise?

The most common type of refund is the

An "on-pack" premium promotion is when

A cereal box that contains a voucher that can be used for $1 off a complementary product is referred to as a

Why is it important for marketers to prevent a promotion from being disruptive to the continuity of the product's regular sales message?

What is the difference between a trade allowance and a performance allowance?

Frequently, Tim Hortons offers its Roll Up the Rim to Win promotion. This is an example of

Explain why coupons are effective in achieving consumer promotion objectives.

What promotional objectives can be achieved through trade promotions?

A Cheerios box containing a small sample package of Lucky Charms cereal is an example of cross sampling.

A game contest (or instant win) is a promotion vehicle that includes a number of

Which sales promotion technique is long-term in nature?

This type of sales promotion has become so ingrained in the automobile industry that consumers now postpone their new car purchases while they wait for an attractive ________.

The industry term for the situation where a rebate offer creates a sale, but the customer never redeems the offer is

Because of consumer involvement, contests