Question 1

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Accepted Answer

A) True 
 B)False

Question 2

A value of 999-999-9999 for a U.S. phone number is an example of dirty data for BI purpose.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following shows the products that customers tend to buy together?

Accepted Answer

A)  regression analysis 
B)  market-basket analysis 
C)  neural networks 
D)  cluster analysis 
A)  regression analysis 
B)  market-basket analysis 
C)  neural networks 
D)  cluster analysis

Question 4

RFM analysis considers how recently (R) a customer ordered, how frequently (F) they ordered, and how much margin (M) the company made on the orders.

Accepted Answer

A) True 
 B)False

Question 5

Expert systems are rule-based systems that encode human knowledge in the form of "If/ Then" rules.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is true of unsupervised data mining?

Accepted Answer

A)  Analysts do not create a model or hypothesis before running the analysis. 
B)  Neural networks are a popular unsupervised data mining application. 
C)  Unsupervised data mining requires tools such as regression analysis. 
D)  Unsupervised data mining requires analysts to fit data to suggested hypotheses. 
A)  Analysts do not create a model or hypothesis before running the analysis. 
B)  Neural networks are a popular unsupervised data mining application. 
C)  Unsupervised data mining requires tools such as regression analysis. 
D)  Unsupervised data mining requires analysts to fit data to suggested hypotheses.

Question 7

Because of the various problems with operational data, large organizations choose to extract operational data and typically create and staff a group of people who manage and run a(n) ________.

Accepted Answer

A)  OLAP cube 
B)  neural network 
C)  data warehouse 
D)  Web server 
A)  OLAP cube 
B)  neural network 
C)  data warehouse 
D)  Web server

Question 8

Business intelligence (BI) systems have only four of the five components of an information system: hardware, software, data, and people.

Accepted Answer

A) True 
 B)False

Question 9

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

Accepted Answer

A)  cross-selling 
B)  value added selling 
C)  break-even 
D)  portfolio 
A)  cross-selling 
B)  value added selling 
C)  break-even 
D)  portfolio

Question 10

Which of the following is true of source data for a BI system?

Accepted Answer

A)  It refers to the organization's metadata. 
B)  It refers to data that the organization purchases from data vendors. 
C)  It refers to the level of detail represented by the data. 
D)  It refers to the hierarchical arrangement of criteria that predict a classification or a value. 
A)  It refers to the organization's metadata. 
B)  It refers to data that the organization purchases from data vendors. 
C)  It refers to the level of detail represented by the data. 
D)  It refers to the hierarchical arrangement of criteria that predict a classification or a value.

Question 11

What are MapReduce and Hadoop?

Accepted Answer

MapReduce is a technique for harnessing

Question 12

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

Accepted Answer

A)  TQM 
B)  CRM 
C)  Market-basket 
D)  RFM 
A)  TQM 
B)  CRM 
C)  Market-basket 
D)  RFM

Question 13

What is the objective of performing a market-basket analysis?

Accepted Answer

A market-basket analysis is an unsupervi

Question 14

Problematic operational data are termed ________.

Accepted Answer

A)  metadata 
B)  rough data 
C)  dirty data 
D)  granular data 
A)  metadata 
B)  rough data 
C)  dirty data 
D)  granular data

Question 15

RFM analysis is used to analyze and rank customers according to their ________.

Accepted Answer

A)  purchasing patterns 
B)  propensity to respond to a marketing stimulus 
C)  socio-economic status 
D)  motivation and needs 
A)  purchasing patterns 
B)  propensity to respond to a marketing stimulus 
C)  socio-economic status 
D)  motivation and needs

Question 16

How should a sales team respond to a customer who has an RFM score of 545?

Accepted Answer

A)  The sales team should contact this customer immediately. 
B)  The sales team should let go of this customer; the loss will be minimal. 
C)  The sales team should attempt to up-sell more expensive goods to this customer. 
D)  The sales team should spend more time with this customer. 
A)  The sales team should contact this customer immediately. 
B)  The sales team should let go of this customer; the loss will be minimal. 
C)  The sales team should attempt to up-sell more expensive goods to this customer. 
D)  The sales team should spend more time with this customer.

Question 17

In expert systems, the programs that process a set of rules are called expert systems shells.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a basic operation used by reporting applications to produce business intelligence?

Accepted Answer

A)  coalescing 
B)  transposing 
C)  dispersing 
D)  calculating 
A)  coalescing 
B)  transposing 
C)  dispersing 
D)  calculating

Question 19

Total sales, average sales, and average cost are examples of dimensions used in an OLAP report.

Accepted Answer

A) True 
 B)False

Question 20

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

Accepted Answer

A) True 
 B)False

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

A value of 999-999-9999 for a U.S. phone number is an example of dirty data for BI purpose.

Which of the following shows the products that customers tend to buy together?

RFM analysis considers how recently (R) a customer ordered, how frequently (F) they ordered, and how much margin (M) the company made on the orders.

Expert systems are rule-based systems that encode human knowledge in the form of "If/ Then" rules.

Which of the following is true of unsupervised data mining?

Because of the various problems with operational data, large organizations choose to extract operational data and typically create and staff a group of people who manage and run a(n) ________.

Business intelligence (BI) systems have only four of the five components of an information system: hardware, software, data, and people.

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

Which of the following is true of source data for a BI system?

What are MapReduce and Hadoop?

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

What is the objective of performing a market-basket analysis?

Problematic operational data are termed ________.

RFM analysis is used to analyze and rank customers according to their ________.

How should a sales team respond to a customer who has an RFM score of 545?

In expert systems, the programs that process a set of rules are called expert systems shells.

Which of the following is a basic operation used by reporting applications to produce business intelligence?

Total sales, average sales, and average cost are examples of dimensions used in an OLAP report.

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

The Importance of MIS

Business Processes, Information Systems, and Information

Organizational Strategy, Information Systems, and Competitive Advantage

Hardware and Software

Database Processing

The Cloud

Organizations and Information Systems

Social Media Information Systems

Business Intelligence Systems

Information Systems Management

Information Systems Development

The International Dimension

Filters

Exam 10: Information Systems Security

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

A value of 999-999-9999 for a U.S. phone number is an example of dirty data for BI purpose.

Which of the following shows the products that customers tend to buy together?

RFM analysis considers how recently (R) a customer ordered, how frequently (F) they ordered, and how much margin (M) the company made on the orders.

Expert systems are rule-based systems that encode human knowledge in the form of "If/ Then" rules.

Which of the following is true of unsupervised data mining?

Because of the various problems with operational data, large organizations choose to extract operational data and typically create and staff a group of people who manage and run a(n) ________.

Business intelligence (BI) systems have only four of the five components of an information system: hardware, software, data, and people.

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

Which of the following is true of source data for a BI system?

What are MapReduce and Hadoop?

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

What is the objective of performing a market-basket analysis?

Problematic operational data are termed ________.

RFM analysis is used to analyze and rank customers according to their ________.

How should a sales team respond to a customer who has an RFM score of 545?

In expert systems, the programs that process a set of rules are called expert systems shells.

Which of the following is a basic operation used by reporting applications to produce business intelligence?

Total sales, average sales, and average cost are examples of dimensions used in an OLAP report.

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

The Importance of MIS

Business Processes, Information Systems, and Information

Organizational Strategy, Information Systems, and Competitive Advantage

Hardware and Software

Database Processing

The Cloud

Organizations and Information Systems

Social Media Information Systems

Business Intelligence Systems

Information Systems Management

Information Systems Development

The International Dimension

Filters