Exam 11: Consumers in Situations

Retailers specializing in things like a wide selection of goods,low prices,guarantees,and knowledgeable employees facilitate the task of shopping.This type of positioning emphasizes the functional quality of a retail store.

WEEKEND SHOPPING SCENARIO The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want. -Refer to Weekend Shopping Scenario.The Smiths don't have a strict budget for these shopping trips.More often than not,Mrs.Smith relies on her memory to keep a tab on their expenditure.This is an example of _____ budgeting.

State-oriented consumers are affected less by emotions generated by a retail atmosphere than are action-oriented consumers.

Circadian cycle refers to the rhythm of seasons that varies with the time of the year.

Which of the following types of shopping is most likely to provide the greatest utilitarian shopping value?

Which of the following theory attempts to explain how environmental elements can lead to near 180 degree changes in shopping orientation?

Action-oriented shoppers who are emotionally aroused are far more likely to make additional purchases beyond what was planned than are state-oriented shoppers.

Fit refers to how appropriate the elements of an environment are for a given environment.

Experiential shopping involves recreationally oriented activities designed to provide interest,excitement,relaxation,fun,or some other desired feeling.

A fearful consumer tends to buy less and enjoy the experience less.

Name and describe the four types of shopping activities.Give an example of each based on your personal shopping experience.

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as retail _____.

Which of the following types of shopping behaviors is most likely to be characterized by both situational memory and utilitarian orientation?

Running commercials for sleep medication during the middle of the night is an example of _____.

Very few products are susceptible to seasonal influence.

Time pressure shapes the value consumers perceive in products by influencing both quality and price perceptions.

Discuss the temporal factors that affect consumer behavior.

Situational characteristics that a consumer brings to a particular information processing,purchase,or consumption environment are called _____ conditions.

Janice often accompanies her friends' on shopping trips.On such occasions,Janice ends up buying more than her friends.She can hardly resist the temptation of buying the products on sale and ends up spending a lot more than she planned to.According to this information,Janice is a(n)_____ consumer.