Question 1

The challenge for those who sell seasonal products is to change the products according to changing seasons.

Accepted Answer

A) True 
 B)False

Question 2

Situational characteristics related to time are known as _____ factors.

Accepted Answer

A) temporal 
B) sequential 
C) atmospheric 
D) spatial 
E) epistemic 
A) temporal 
B) sequential 
C) atmospheric 
D) spatial 
E) epistemic

Question 3

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny was trying to keep a track in her head of how much she was spending in an attempt to avoid going overboard and winding up with a huge credit card bill next month.This is an example of _____ budgeting.

Accepted Answer

A) formal 
B) programmed 
C) mental 
D) performance-based 
E) participatory 
A) formal 
B) programmed 
C) mental 
D) performance-based 
E) participatory

Question 4

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

Accepted Answer

A) Compulsivity 
B) Impulsivity 
C) Susceptibility 
D) Sensitivity 
E) Accountability 
A) Compulsivity 
B) Impulsivity 
C) Susceptibility 
D) Sensitivity 
E) Accountability

Question 5

Situational influences are enduring characteristics of neither a particular consumer nor a product or brand.

Accepted Answer

A) True 
 B)False

Question 6

The presence of background music enhances service quality perceptions relative to an environment with no background music.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following elements is/are most likely to influence the functional quality of a shopping environment?

Accepted Answer

A) Low prices 
B) Crowds 
C) Upbeat music 
D) Cool colors 
E) Pleasant odors 
A) Low prices 
B) Crowds 
C) Upbeat music 
D) Cool colors 
E) Pleasant odors

Question 8

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that runs on TV everyday at dinnertime.This is an example of a commercial that is based on the concept of _____.

Accepted Answer

A) cool hunting 
B) meta-advertising 
C) conquesting 
D) advertiming 
E) shockvertising 
A) cool hunting 
B) meta-advertising 
C) conquesting 
D) advertiming 
E) shockvertising

Question 9

Which type of shopping is characterized by activities oriented toward a specific,intended purchase or purchases?

Accepted Answer

A) Experiential shopping 
B) Epistemic shopping 
C) Adaptive shopping 
D) Acquisitional shopping 
E) Impulsive shopping 
A) Experiential shopping 
B) Epistemic shopping 
C) Adaptive shopping 
D) Acquisitional shopping 
E) Impulsive shopping

Question 10

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith never forgets to replenish their stock of Caribbean coffee as her husband,a writer,generally feels groggy and sleepy after lunch in the afternoon.The coffee keeps him awake at such times.Which of the following temporal factors most likely accounts for Mrs.Smith's coffee purchase?

Accepted Answer

A) Time pressure 
B) Time constant 
C) Time reciprocity 
D) Time of the day 
E) Time of the year 
A) Time pressure 
B) Time constant 
C) Time reciprocity 
D) Time of the day 
E) Time of the year

Question 11

Consumers with attention deficit disorder typically have high degrees of impulsivity which makes them more prone to impulsive acts.

Accepted Answer

A) True 
 B)False

Question 12

In consumer behavior,the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is referred to as _____.

Accepted Answer

A) metacentric 
B) telocentric 
C) atmospherics 
D) biometrics 
E) climacterics 
A) metacentric 
B) telocentric 
C) atmospherics 
D) biometrics 
E) climacterics

Question 13

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith refrains from buying apples when they are not in season as they tend to be more expensive.Which of the following temporal factors most likely prevents Mrs.Smith from buying apples?

Accepted Answer

A) Time pressure 
B) Time constant 
C) Time reciprocity 
D) Time of the day 
E) Time of the year 
A) Time pressure 
B) Time constant 
C) Time reciprocity 
D) Time of the day 
E) Time of the year

Question 14

Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?

Accepted Answer

A) Consumers are more likely to process purchase related information at a deeper level. 
B) Consumers are more likely to rely on simple choice heuristics. 
C) Consumers' orientations are more likely to switch from utilitarian to hedonic. 
D) Consumers are less likely to buy brands positioned as relatively high quality. 
E) Consumers are more likely to shop with others rather than shopping alone. 
A) Consumers are more likely to process purchase related information at a deeper level. 
B) Consumers are more likely to rely on simple choice heuristics. 
C) Consumers' orientations are more likely to switch from utilitarian to hedonic. 
D) Consumers are less likely to buy brands positioned as relatively high quality. 
E) Consumers are more likely to shop with others rather than shopping alone.

Question 15

Janice spends her weekends window shopping at various malls.She acknowledges that her weekend shopping outing is driven by boredom rather than any intention of making a purchase.She finds these outings interesting and relaxing.This is an example of _____ shopping.

Accepted Answer

A) acquisitional 
B) epistemic 
C) experiential 
D) impulsive 
E) adaptive 
A) acquisitional 
B) epistemic 
C) experiential 
D) impulsive 
E) adaptive

Question 16

Which of the following represents the worth of an activity because the time spent doing the activity itself is personally gratifying?

Accepted Answer

A) Utilitarian shopping value 
B) Acquisitional shopping value 
C) Absolute shopping value 
D) Hedonic shopping value 
E) Epistemic shopping value 
A) Utilitarian shopping value 
B) Acquisitional shopping value 
C) Absolute shopping value 
D) Hedonic shopping value 
E) Epistemic shopping value

Question 17

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny's shopping was focused on one thing-getting done with Christmas shopping on a single day.This is an example of _____ shopping.

Accepted Answer

A) impulsive 
B) hedonic 
C) epistemic 
D) acquisitional 
E) experiential 
A) impulsive 
B) hedonic 
C) epistemic 
D) acquisitional 
E) experiential

Question 18

Define situational influences.How do situational influences change a consumer's perception of value? Explain the three categories of situational influences.

Accepted Answer

Situational influences are things that i

Question 19

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny bought a cute bracelet for herself,though it was not a part of the shopping list she had made earlier.This spontaneous purchase is best described as _____ shopping.

Accepted Answer

A) epistemic 
B) impulsive 
C) utilitarian 
D) affective 
E) adaptive 
A) epistemic 
B) impulsive 
C) utilitarian 
D) affective 
E) adaptive

Question 20

Time pressure tends to switch a consumer's orientation from utilitarian to hedonic.

Accepted Answer

A) True 
 B)False

The challenge for those who sell seasonal products is to change the products according to changing seasons.

Situational characteristics related to time are known as _____ factors.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

Situational influences are enduring characteristics of neither a particular consumer nor a product or brand.

The presence of background music enhances service quality perceptions relative to an environment with no background music.

Which of the following elements is/are most likely to influence the functional quality of a shopping environment?

Which type of shopping is characterized by activities oriented toward a specific,intended purchase or purchases?

Consumers with attention deficit disorder typically have high degrees of impulsivity which makes them more prone to impulsive acts.

In consumer behavior,the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is referred to as _____.

Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?

Janice spends her weekends window shopping at various malls.She acknowledges that her weekend shopping outing is driven by boredom rather than any intention of making a purchase.She finds these outings interesting and relaxing.This is an example of _____ shopping.

Which of the following represents the worth of an activity because the time spent doing the activity itself is personally gratifying?

Define situational influences.How do situational influences change a consumer's perception of value? Explain the three categories of situational influences.

Time pressure tends to switch a consumer's orientation from utilitarian to hedonic.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 11: Consumers in Situations

The challenge for those who sell seasonal products is to change the products according to changing seasons.

Situational characteristics related to time are known as _____ factors.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

Situational influences are enduring characteristics of neither a particular consumer nor a product or brand.

The presence of background music enhances service quality perceptions relative to an environment with no background music.

Which of the following elements is/are most likely to influence the functional quality of a shopping environment?

Which type of shopping is characterized by activities oriented toward a specific,intended purchase or purchases?

Consumers with attention deficit disorder typically have high degrees of impulsivity which makes them more prone to impulsive acts.

In consumer behavior,the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is referred to as _____.

Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?

Janice spends her weekends window shopping at various malls.She acknowledges that her weekend shopping outing is driven by boredom rather than any intention of making a purchase.She finds these outings interesting and relaxing.This is an example of _____ shopping.

Which of the following represents the worth of an activity because the time spent doing the activity itself is personally gratifying?

Define situational influences.How do situational influences change a consumer's perception of value? Explain the three categories of situational influences.

Time pressure tends to switch a consumer's orientation from utilitarian to hedonic.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters