Exam 11: Consumers in Situations

Our bodies have a rhythm that varies with the time of day.This is referred to as a _____ cycle.

Which of the following elements is/are most likely to influence the affective quality of a shopping environment?

Congruent music lowers consumers' quality perceptions.

Feelings of dominance among action-oriented shoppers increase hedonic shopping value and decrease utilitarian shopping value.

Consumers with a high capacity to self-regulate their behavior are referred to as state-oriented.

Which of the following types of shopping is characterized by recreationally oriented activities designed to provide interest,excitement,relaxation,fun,social interaction,or some other desired feeling?

Which of the following types of shopping is characterized by activities oriented toward acquiring knowledge about products?

Diane buys most of her everyday needs from the local retail shop.However,one day when she visited the shop,she found it very crowded.Diane hates crowded places and therefore she returned home without buying anything.This is an example of a _____ influence altering a consumer's perception of value.

Jim considers himself a cheese connoisseur.He spends his weekend visiting various cheese stores,trying out samples of different cheese and learning more about them.However,Jim hardly buys anything during these weekend outings.This is an example of _____ shopping.

When Melanie went to a mall to buy a birthday gift for her brother,she ended up buying a new pair of designer eyewear for herself.She had no intention of buying them as she already owns a few pairs.However,she could not resist herself as they were on sale.This is an example of _____ shopping.

An environment with a favorable functional quality tends to be associated with some degree of positive affect.

Contrary to recommendations by consumer credit counselors,most consumers don't keep written track of their purchases,relying instead on their memories to keep track of the expenditures.This is an example of _____ budgeting.

Outshopping is a term used to refer to consumers who are shopping in a city or town they must travel to rather than in their own hometown.

Retailers specializing in a unique environment,an impressive décor,friendly employees,and pleasant emotions use a type of positioning which emphasizes the _____ quality of a retail store.

Epistemic shopping includes activities oriented toward a specific,intended purchase or purchases.

Which of the following represents the emotional meaning of an environment which results from the sum effect of all ambient attributes that influences the way one feels in that place?

Which of the following types of shopping is characterized by spontaneous activities with a diminished regard for consequences,heightened emotional involvement,and a desire for immediate self-fulfillment?

Retailers with a high proportion of action-oriented consumers in their target market are more likely to thrive on consumers' impulse purchases.

Explain antecedent conditions.Give some examples of antecedent conditions that shape consumers' perception of value.

Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.