Question 1

Which of the following statements about the concept of causality is TRUE?

Accepted Answer

A) Scientific methods allow researchers to prove that one thing causes another. 
B) The general notion of causality embraces the idea that one thing leads to the occurrence of another. 
C) A researcher can determine that all the other possible causes of an effect have been eliminated. 
D) All of these are true. 
E) None of these are true. 
A) Scientific methods allow researchers to prove that one thing causes another. 
B) The general notion of causality embraces the idea that one thing leads to the occurrence of another. 
C) A researcher can determine that all the other possible causes of an effect have been eliminated. 
D) All of these are true. 
E) None of these are true.

Question 2

Descriptive research is NOT productively used

Accepted Answer

A) to develop a profile of the "average user". 
B) to estimate the proportion of people in a specified population who behave in a certain way. 
C) to clarify concepts. 
D) to make specific predictions. 
E) to determine whether certain variables are associated. 
A) to develop a profile of the "average user". 
B) to estimate the proportion of people in a specified population who behave in a certain way. 
C) to clarify concepts. 
D) to make specific predictions. 
E) to determine whether certain variables are associated.

Question 3

The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers has any effect on attendance.Which of the following is the dependent variable?

Accepted Answer

A) Attendance 
B) Level of TV advertising 
C) The number of channels on which ads are run 
D) The number of repeat customers 
E) Number of newspaper advertisements 
A) Attendance 
B) Level of TV advertising 
C) The number of channels on which ads are run 
D) The number of repeat customers 
E) Number of newspaper advertisements

Question 4

A college conducts a study to provide them with information such as which states/countries their students are from,what their students' major career interests are,the average number of hours worked by their students,what new campus activities the students would most prefer,and so on.What type of research design would the college be using?

Accepted Answer

A) Exploratory 
B) Basic 
C) Descriptive 
D) Causal 
E) Laboratory experiment 
A) Exploratory 
B) Basic 
C) Descriptive 
D) Causal 
E) Laboratory experiment

Question 5

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Accepted Answer

A) True 
 B)False

Question 6

Typically,____ experiments have greater internal validity,and ____ experiments have greater external validity.

Accepted Answer

A) lab;field 
B) field;lab 
C) field;field 
D) lab;lab 
E) The internal and external validities are usually the same for both types of experiments. 
A) lab;field 
B) field;lab 
C) field;field 
D) lab;lab 
E) The internal and external validities are usually the same for both types of experiments.

Question 7

The time required for an adequate market test is often minimal.

Accepted Answer

A) True 
 B)False

Question 8

Standard test markets are the most expensive,take the most time,and are likely to tip off the competitors compared with other approaches.

Accepted Answer

A) True 
 B)False

Question 9

Which statement best describes the potential uses of descriptive research?

Accepted Answer

A) Descriptive research can be used to estimate proportions,describe characteristics,and make specific predictions. 
B) Descriptive research can be used to estimate proportions,generate beginning hypotheses,and describe characteristics. 
C) Descriptive research can be used to establish cause and effect,make specific predictions,and describe characteristics. 
D) Descriptive research can be used to describe characteristics,estimate proportions,and manipulate independent variables. 
E) Descriptive research can be used to generate beginning hypotheses,manipulate independent variables,and make specific predictions. 
A) Descriptive research can be used to estimate proportions,describe characteristics,and make specific predictions. 
B) Descriptive research can be used to estimate proportions,generate beginning hypotheses,and describe characteristics. 
C) Descriptive research can be used to establish cause and effect,make specific predictions,and describe characteristics. 
D) Descriptive research can be used to describe characteristics,estimate proportions,and manipulate independent variables. 
E) Descriptive research can be used to generate beginning hypotheses,manipulate independent variables,and make specific predictions.

Question 10

Typically,____ experiments have greater internal validity,and ____ experiments have greater external validity.

Accepted Answer

A) laboratory;field 
B) field;laboratory 
C) longitudinal;cross-sectional 
D) The internal and external validities are usually the same for both types of experiments. 
E) Neither internal nor external validity is critical for experiments. 
A) laboratory;field 
B) field;laboratory 
C) longitudinal;cross-sectional 
D) The internal and external validities are usually the same for both types of experiments. 
E) Neither internal nor external validity is critical for experiments.

Question 11

Test marketing is not restricted to testing sales potential of new products or communication efforts;it has been used to examine the effectiveness of almost every element of the marketing mix.

Accepted Answer

A) True 
 B)False

Which of the following statements about the concept of causality is TRUE?

Descriptive research is NOT productively used

The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers has any effect on attendance.Which of the following is the dependent variable?

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Typically, experiments have greater internal validity,and experiments have greater external validity.

The time required for an adequate market test is often minimal.

Standard test markets are the most expensive,take the most time,and are likely to tip off the competitors compared with other approaches.

Which statement best describes the potential uses of descriptive research?

Typically, experiments have greater internal validity,and experiments have greater external validity.

Test marketing is not restricted to testing sales potential of new products or communication efforts;it has been used to examine the effectiveness of almost every element of the marketing mix.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 8: Conducting Causal Research

Which of the following statements about the concept of causality is TRUE?

Descriptive research is NOT productively used

The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers has any effect on attendance.Which of the following is the dependent variable?

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Typically,____ experiments have greater internal validity,and ____ experiments have greater external validity.

The time required for an adequate market test is often minimal.

Standard test markets are the most expensive,take the most time,and are likely to tip off the competitors compared with other approaches.

Which statement best describes the potential uses of descriptive research?

Typically,____ experiments have greater internal validity,and ____ experiments have greater external validity.

Test marketing is not restricted to testing sales potential of new products or communication efforts;it has been used to examine the effectiveness of almost every element of the marketing mix.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Typically, experiments have greater internal validity,and experiments have greater external validity.

Typically, experiments have greater internal validity,and experiments have greater external validity.