Question 1

Which of the following is NOT one of the conditions that must be met to establish causality?

Accepted Answer

A) There must be consistent variation between the cause and the effect. 
B) The time order of the cause and the effect must be correct. 
C) There must be multiple causes for each effect. 
D) Other explanations must be eliminated. 
E) All of these are correct. 
A) There must be consistent variation between the cause and the effect. 
B) The time order of the cause and the effect must be correct. 
C) There must be multiple causes for each effect. 
D) Other explanations must be eliminated. 
E) All of these are correct.

Question 2

When it comes to establishing causality,a consistent pattern of variation or relationship between two variables is enough to conclude that one caused the other.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is FALSE?

Accepted Answer

A) A laboratory experiment is conducted under artificial conditions while manipulating some marketing variables and controlling others. 
B) A field experiment is conducted in a natural or realistic setting in which one or more independent variables are manipulated by the experimenter under as carefully controlled conditions as the situation will permit. 
C) Laboratory experiments are distinguished from field experiments primarily in terms of the degree of control over the variables (e.g.,price,being manipulated). 
D) The specially designed conditions of a laboratory experiment provide more control than a field experiment. 
E) None of these statements are false;they are all true. 
A) A laboratory experiment is conducted under artificial conditions while manipulating some marketing variables and controlling others. 
B) A field experiment is conducted in a natural or realistic setting in which one or more independent variables are manipulated by the experimenter under as carefully controlled conditions as the situation will permit. 
C) Laboratory experiments are distinguished from field experiments primarily in terms of the degree of control over the variables (e.g.,price,being manipulated). 
D) The specially designed conditions of a laboratory experiment provide more control than a field experiment. 
E) None of these statements are false;they are all true.

Question 4

The outcome variable that is influenced by the manipulation of another variable(s)is called the ____ variable.

Accepted Answer

A) causal 
B) independent 
C) descriptive 
D) dependent 
E) resultant 
A) causal 
B) independent 
C) descriptive 
D) dependent 
E) resultant

Question 5

In a descriptive study,the researcher should delay data collection until

Accepted Answer

A) he has made clear judgments with respect to the questions of who,what,when,where,why,and how of descriptive research. 
B) he has made a clear determination of how the data items are to be analyzed. 
C) he has specified the statistical tabulations and significance tests that will be used to uncover the relationships which exist among the variables. 
D) items a through c should all be determined before data collection begins. 
E) data collection should not be delayed but should begin as soon as the hypothesis is stated so as to expedite the research. 
A) he has made clear judgments with respect to the questions of who,what,when,where,why,and how of descriptive research. 
B) he has made a clear determination of how the data items are to be analyzed. 
C) he has specified the statistical tabulations and significance tests that will be used to uncover the relationships which exist among the variables. 
D) items a through c should all be determined before data collection begins. 
E) data collection should not be delayed but should begin as soon as the hypothesis is stated so as to expedite the research.

Question 6

What type of research should a manager use when he/she needs precise answers about the effects of various proposed marketing actions on important outcomes?

Accepted Answer

A) Exploratory 
B) Causal 
C) Surveys 
D) Descriptive 
E) All of these are correct. 
A) Exploratory 
B) Causal 
C) Surveys 
D) Descriptive 
E) All of these are correct.

Question 7

You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouthwash should be established for each of ten sales districts that collectively cover the continental United States.The quotas are to be set for the next calendar year.This is PRIMARILY a(n)

Accepted Answer

A) exploratory study. 
B) descriptive study. 
C) lab experiment. 
D) field experiment. 
E) turnover analysis. 
A) exploratory study. 
B) descriptive study. 
C) lab experiment. 
D) field experiment. 
E) turnover analysis.

Question 8

Which is an independent variable in a study where Tractor Supply,a retailer of garden and farming equipment,increases the price of its most popular lawn tractor by $5 every month for three months and sees its effect on market share in the Dallas metropolitan area?

Accepted Answer

A) The variable being manipulated by the researcher to cause the change 
B) A $5 increase in retail price every month for three months 
C) The variable affected by the change 
D) The variable being manipulated by the research to cause the change and a $5 increase in retail price every month for three months 
E) Changes on market share after 3 months 
A) The variable being manipulated by the researcher to cause the change 
B) A $5 increase in retail price every month for three months 
C) The variable affected by the change 
D) The variable being manipulated by the research to cause the change and a $5 increase in retail price every month for three months 
E) Changes on market share after 3 months

Question 9

Unless a researcher is facing a straightforward,recurring issue for which data are already built into the company's decision support system,the odds are _______ that some form of _________ data is needed to provide solutions for marketing problems?

Accepted Answer

A) low/primary 
B) low/secondary 
C) high/primary 
D) high/secondary 
E) None of these are correct. 
A) low/primary 
B) low/secondary 
C) high/primary 
D) high/secondary 
E) None of these are correct.

Question 10

None of these are correct.Best Foods Corporation hired an outside marketing research firm for conducting a test market for its new spaghetti sauce.The research firm guaranteed distribution of the sauce through several retail formats (e.g.,supermarkets,warehouse clubs,convenient stores,etc.)throughout the U.S.This type of test market is called a(n)

Accepted Answer

A) electronic test market. 
B) controlled test market. 
C) standard test market. 
D) simulated test market. 
E) None of these are correct. 
A) electronic test market. 
B) controlled test market. 
C) standard test market. 
D) simulated test market. 
E) None of these are correct.

Question 11

The three basic types of research are

Accepted Answer

A) experimental,descriptive,and causal. 
B) exploratory,demonstrative,and causal. 
C) exploratory,descriptive,and experimental. 
D) exploratory,descriptive,and causal. 
E) experimental,demonstrative,and cause-and-effect. 
A) experimental,descriptive,and causal. 
B) exploratory,demonstrative,and causal. 
C) exploratory,descriptive,and experimental. 
D) exploratory,descriptive,and causal. 
E) experimental,demonstrative,and cause-and-effect.

Question 12

Hershey Corporation wants to add additional chocolate kisses to each bag of its popular candy while keeping the current price constant.Hershey wonders if the additional candies would cause sales to increase enough to offset the higher costs.What type of primary data research should the company use to answer this question?

Accepted Answer

A) Conduct focus group interviews in a laboratory setting 
B) Use telephone interviews with current and potential customers 
C) Use observation research 
D) Use experimental research 
E) Use mail surveys with current customers 
A) Conduct focus group interviews in a laboratory setting 
B) Use telephone interviews with current and potential customers 
C) Use observation research 
D) Use experimental research 
E) Use mail surveys with current customers

Question 13

Which of the following is capable of providing more convincing evidence of causal relationships?

Accepted Answer

A) An exploratory design 
B) An experiment 
C) Turnover analysis 
D) Cross-sectional analysis 
E) A descriptive design 
A) An exploratory design 
B) An experiment 
C) Turnover analysis 
D) Cross-sectional analysis 
E) A descriptive design

Question 14

In a controlled test market all of the following are true,EXCEPT the

Accepted Answer

A) product is distributed through normal distribution channels. 
B) test is conducted by a service agency external to the firm. 
C) test market service pays retailers for shelf space. 
D) test market service coordinates the trade promotion program. 
E) product is guaranteed distribution. 
A) product is distributed through normal distribution channels. 
B) test is conducted by a service agency external to the firm. 
C) test market service pays retailers for shelf space. 
D) test market service coordinates the trade promotion program. 
E) product is guaranteed distribution.

Question 15

Laboratory experiments are primarily distinguished from field experiments by their

Accepted Answer

A) manipulation of variables. 
B) cost. 
C) validity. 
D) control. 
E) environments. 
A) manipulation of variables. 
B) cost. 
C) validity. 
D) control. 
E) environments.

Question 16

General Mills has placed a new cake mix flavor in stores in Midland,TX.They are promoting the flavor with a coupon offer in the local newspaper.They would like to see how the flavor sells in Midland before putting it in stores across the U.S.This type of research is called ​

Accepted Answer

A) descriptive. 
B) exploratory. 
C) a test market. 
D) a sample survey. 
E) All of these are correct. 
A) descriptive. 
B) exploratory. 
C) a test market. 
D) a sample survey. 
E) All of these are correct.

Question 17

Select the question that can best be answered through experimentation.

Accepted Answer

A) Do children from upper classes drink more carbonated beverages than those from lower classes? 
B) Will Chevron gasoline with XYZ additive provide better mileage than Chevron without the additive? 
C) Does the average male use cosmetics? 
D) Is the standard of living higher today than ten years ago? 
E) How often do Chevron's customers purchase gasoline? 
A) Do children from upper classes drink more carbonated beverages than those from lower classes? 
B) Will Chevron gasoline with XYZ additive provide better mileage than Chevron without the additive? 
C) Does the average male use cosmetics? 
D) Is the standard of living higher today than ten years ago? 
E) How often do Chevron's customers purchase gasoline?

Question 18

Concerning a laboratory experiment,which statement is INCORRECT?

Accepted Answer

A) It is more internally valid than a field experiment. 
B) It affords the researcher greater control than a field experiment. 
C) It better eliminates confounding factors than a field experiment. 
D) It involves less environmental control than a field experiment. 
E) It has less external validity than a field experiment. 
A) It is more internally valid than a field experiment. 
B) It affords the researcher greater control than a field experiment. 
C) It better eliminates confounding factors than a field experiment. 
D) It involves less environmental control than a field experiment. 
E) It has less external validity than a field experiment.

Question 19

The two types of experiments that can be distinguished are

Accepted Answer

A) laboratory and survey. 
B) laboratory and field. 
C) field and survey. 
D) scientific and field. 
E) cross-sectional and panel. 
A) laboratory and survey. 
B) laboratory and field. 
C) field and survey. 
D) scientific and field. 
E) cross-sectional and panel.

Question 20

A causal research design is typically concerned with

Accepted Answer

A) the frequency with which something occurs. 
B) the discovery of ideas and insights. 
C) how two variables vary together. 
D) the determination of cause-and-effect relationships. 
E) establishing priorities when studying competing explanations of phenomenon. 
A) the frequency with which something occurs. 
B) the discovery of ideas and insights. 
C) how two variables vary together. 
D) the determination of cause-and-effect relationships. 
E) establishing priorities when studying competing explanations of phenomenon.

Which of the following is NOT one of the conditions that must be met to establish causality?

When it comes to establishing causality,a consistent pattern of variation or relationship between two variables is enough to conclude that one caused the other.

Which of the following is FALSE?

The outcome variable that is influenced by the manipulation of another variable(s)is called the ____ variable.

In a descriptive study,the researcher should delay data collection until

What type of research should a manager use when he/she needs precise answers about the effects of various proposed marketing actions on important outcomes?

You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouthwash should be established for each of ten sales districts that collectively cover the continental United States.The quotas are to be set for the next calendar year.This is PRIMARILY a(n)

Which is an independent variable in a study where Tractor Supply,a retailer of garden and farming equipment,increases the price of its most popular lawn tractor by $5 every month for three months and sees its effect on market share in the Dallas metropolitan area?

Unless a researcher is facing a straightforward,recurring issue for which data are already built into the company's decision support system,the odds are _ that some form of ___ data is needed to provide solutions for marketing problems?

The three basic types of research are

Which of the following is capable of providing more convincing evidence of causal relationships?

In a controlled test market all of the following are true,EXCEPT the

Laboratory experiments are primarily distinguished from field experiments by their

General Mills has placed a new cake mix flavor in stores in Midland,TX.They are promoting the flavor with a coupon offer in the local newspaper.They would like to see how the flavor sells in Midland before putting it in stores across the U.S.This type of research is called

Select the question that can best be answered through experimentation.

Concerning a laboratory experiment,which statement is INCORRECT?

The two types of experiments that can be distinguished are

A causal research design is typically concerned with

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 8: Conducting Causal Research

Which of the following is NOT one of the conditions that must be met to establish causality?

When it comes to establishing causality,a consistent pattern of variation or relationship between two variables is enough to conclude that one caused the other.

Which of the following is FALSE?

The outcome variable that is influenced by the manipulation of another variable(s)is called the ____ variable.

In a descriptive study,the researcher should delay data collection until

What type of research should a manager use when he/she needs precise answers about the effects of various proposed marketing actions on important outcomes?

You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouthwash should be established for each of ten sales districts that collectively cover the continental United States.The quotas are to be set for the next calendar year.This is PRIMARILY a(n)

Which is an independent variable in a study where Tractor Supply,a retailer of garden and farming equipment,increases the price of its most popular lawn tractor by $5 every month for three months and sees its effect on market share in the Dallas metropolitan area?

Unless a researcher is facing a straightforward,recurring issue for which data are already built into the company's decision support system,the odds are _______ that some form of _________ data is needed to provide solutions for marketing problems?

The three basic types of research are

Which of the following is capable of providing more convincing evidence of causal relationships?

In a controlled test market all of the following are true,EXCEPT the

Laboratory experiments are primarily distinguished from field experiments by their

General Mills has placed a new cake mix flavor in stores in Midland,TX.They are promoting the flavor with a coupon offer in the local newspaper.They would like to see how the flavor sells in Midland before putting it in stores across the U.S.This type of research is called ​

Select the question that can best be answered through experimentation.

Concerning a laboratory experiment,which statement is INCORRECT?

The two types of experiments that can be distinguished are

A causal research design is typically concerned with

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Unless a researcher is facing a straightforward,recurring issue for which data are already built into the company's decision support system,the odds are _ that some form of ___ data is needed to provide solutions for marketing problems?

General Mills has placed a new cake mix flavor in stores in Midland,TX.They are promoting the flavor with a coupon offer in the local newspaper.They would like to see how the flavor sells in Midland before putting it in stores across the U.S.This type of research is called