Question 1

Test marketing is an extension of the product screening process.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a disadvantage of gradually introducing a product to market?

Accepted Answer

A) It reduces the risk of introducing a new product. 
B) It is easier logistically to introduce it all at once. 
C) It is difficult to slow down production enough for a gradual introduction. 
D) It allows competitors to monitor the results of the new product. 
E) It prevents product differentiation based on geographical differences. 
A) It reduces the risk of introducing a new product. 
B) It is easier logistically to introduce it all at once. 
C) It is difficult to slow down production enough for a gradual introduction. 
D) It allows competitors to monitor the results of the new product. 
E) It prevents product differentiation based on geographical differences.

Question 3

Changes that affect a product's versatility,effectiveness,convenience,or safety are called ____ modifications.

Accepted Answer

A) functional 
B) formal 
C) aesthetic 
D) quality 
E) package 
A) functional 
B) formal 
C) aesthetic 
D) quality 
E) package

Question 4

Clive is an engineer involved in the product development of a new plastic laminate that would be sold to manufacturers of kitchen counter tops.Currently,Clive and his colleagues are considering the potential for profitability of the new product.They are likely in the ____ phase of the new product development process.

Accepted Answer

A) Idea generation 
B) Market testing 
C) Business analysis 
D) Concept testing 
E) Compatibility research 
A) Idea generation 
B) Market testing 
C) Business analysis 
D) Concept testing 
E) Compatibility research

Question 5

Product support services are important mainly for products that are mechanical in nature.

Accepted Answer

A) True 
 B)False

Question 6

Early in the commercialization phase,marketers must make decisions about

Accepted Answer

A) warranties,repairs,and replacement parts. 
B) product features and breakeven points. 
C) functionality,safety,and convenience. 
D) the proposed marketing mix variables. 
E) which ideas to further pursue. 
A) warranties,repairs,and replacement parts. 
B) product features and breakeven points. 
C) functionality,safety,and convenience. 
D) the proposed marketing mix variables. 
E) which ideas to further pursue.

Question 7

The decision to drop a product should always be a unanimous decision of the management team.

Accepted Answer

A) True 
 B)False

Question 8

Functional modifications make an existing product more durable.

Accepted Answer

A) True 
 B)False

Question 9

A ____ is responsible for a product,product line,or several distinct products in an interrelated group within an organization.

Accepted Answer

A) product marketer 
B) brand manager 
C) market manager 
D) product manager 
E) line manager 
A) product marketer 
B) brand manager 
C) market manager 
D) product manager 
E) line manager

Question 10

If you buy McDonald's French fries in Fort Collins,Colorado,and later buy McDonald's French fries in College Station,Texas,you expect them to be of the same quality.This is referred to consistency of quality.

Accepted Answer

A) True 
 B)False

Question 11

The dropping approach to product deletion generates a sales spurt just before removing the product from the market.

Accepted Answer

A) True 
 B)False

Question 12

Changes that affect the sensory appeal of a product by altering its taste,texture,sound,smell,or visual characteristics are called ____ modifications.

Accepted Answer

A) aesthetic 
B) functional 
C) operational 
D) quality 
E) feature 
A) aesthetic 
B) functional 
C) operational 
D) quality 
E) feature

Question 13

Kara is a member of the product development team at a company that manufactures sports equipment.During a recent meeting,one of the team members asked "What level of quality are we building into the camping gear?" Based on this question,Kara and her team are most likely in the ____ phase of new-product development.

Accepted Answer

A) commercialization 
B) concept testing 
C) business analysis 
D) product development 
E) test marketing 
A) commercialization 
B) concept testing 
C) business analysis 
D) product development 
E) test marketing

Question 14

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

Accepted Answer

A) True 
 B)False

Question 15

Identify and explain the dimensions of product quality.

Accepted Answer

The answer of Identify and explain the dimensions of product...

Question 16

What is the primary distinction between a line extension and a product modification?

Accepted Answer

A) A product modification results in a completely new product while a line extension is simply changing an old product. 
B) In both cases an existing product is altered,but the alteration is more dramatic with a product modification than it is with a line extension. 
C) Line extensions are designed to better meet the needs of the existing market segment while product modifications target entirely new segments of the market. 
D) With product modifications,the original product is replaced in the product line while both the old and the new products remain in the case of line extension. 
E) Line extensions are strictly aesthetic changes to an existing product whereas product modifications consist of changes in quality and functionality. 
A) A product modification results in a completely new product while a line extension is simply changing an old product. 
B) In both cases an existing product is altered,but the alteration is more dramatic with a product modification than it is with a line extension. 
C) Line extensions are designed to better meet the needs of the existing market segment while product modifications target entirely new segments of the market. 
D) With product modifications,the original product is replaced in the product line while both the old and the new products remain in the case of line extension. 
E) Line extensions are strictly aesthetic changes to an existing product whereas product modifications consist of changes in quality and functionality.

Question 17

A venture team has the authority to execute plans for the development of products.

Accepted Answer

A) True 
 B)False

Question 18

Relatively few product ideas are put into the product development stage.

Accepted Answer

A) True 
 B)False

Question 19

One disadvantage of test marketing a new product is that

Accepted Answer

A) the product is distributed on a regional basis. 
B) competitors may copy the product. 
C) the results give little indication of the product's future success. 
D) price,advertising,and packaging cannot be varied from market to market. 
E) it might fail before it can be commercialized. 
A) the product is distributed on a regional basis. 
B) competitors may copy the product. 
C) the results give little indication of the product's future success. 
D) price,advertising,and packaging cannot be varied from market to market. 
E) it might fail before it can be commercialized.

Question 20

To manage products effectively,the product manager must be independent of other departments.

Accepted Answer

A) True 
 B)False

Test marketing is an extension of the product screening process.

Which of the following is a disadvantage of gradually introducing a product to market?

Changes that affect a product's versatility,effectiveness,convenience,or safety are called ____ modifications.

Product support services are important mainly for products that are mechanical in nature.

Early in the commercialization phase,marketers must make decisions about

The decision to drop a product should always be a unanimous decision of the management team.

Functional modifications make an existing product more durable.

A ____ is responsible for a product,product line,or several distinct products in an interrelated group within an organization.

If you buy McDonald's French fries in Fort Collins,Colorado,and later buy McDonald's French fries in College Station,Texas,you expect them to be of the same quality.This is referred to consistency of quality.

The dropping approach to product deletion generates a sales spurt just before removing the product from the market.

Changes that affect the sensory appeal of a product by altering its taste,texture,sound,smell,or visual characteristics are called ____ modifications.

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

Identify and explain the dimensions of product quality.

What is the primary distinction between a line extension and a product modification?

A venture team has the authority to execute plans for the development of products.

Relatively few product ideas are put into the product development stage.

One disadvantage of test marketing a new product is that

To manage products effectively,the product manager must be independent of other departments.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 12: Developing and Managing Products

Test marketing is an extension of the product screening process.

Which of the following is a disadvantage of gradually introducing a product to market?

Changes that affect a product's versatility,effectiveness,convenience,or safety are called ____ modifications.

Product support services are important mainly for products that are mechanical in nature.

Early in the commercialization phase,marketers must make decisions about

The decision to drop a product should always be a unanimous decision of the management team.

Functional modifications make an existing product more durable.

A ____ is responsible for a product,product line,or several distinct products in an interrelated group within an organization.

If you buy McDonald's French fries in Fort Collins,Colorado,and later buy McDonald's French fries in College Station,Texas,you expect them to be of the same quality.This is referred to consistency of quality.

The dropping approach to product deletion generates a sales spurt just before removing the product from the market.

Changes that affect the sensory appeal of a product by altering its taste,texture,sound,smell,or visual characteristics are called ____ modifications.

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

Identify and explain the dimensions of product quality.

What is the primary distinction between a line extension and a product modification?

A venture team has the authority to execute plans for the development of products.

Relatively few product ideas are put into the product development stage.

One disadvantage of test marketing a new product is that

To manage products effectively,the product manager must be independent of other departments.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters