Question 1

Test marketing is a sample launching of the entire marketing mix.

Accepted Answer

A) True 
 B)False

Question 2

Scenario 12.2
Use the following to answer the questions.
Jonathan Moore,president of Polar Manufacturing Company,has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve.He specifically feels they could do a better job in managing Polar's product mix.Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures.The group decides that they need to eliminate the complete industrial product line of ice chests,and plan to do so by letting the product decline without any changes in the marketing strategy or product.The group also decides to delete Polar's line of personal thermal underwear,however this product is to be discontinued within the week due to its unprofitability.While discussing these strategies,the group has also uncovered several customer groups for which new products could be developed.The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Refer to Scenario 12.2.Polar management is currently in which stage of new product development?

Accepted Answer

A) idea generation 
B) screening 
C) concept testing 
D) product development 
E) test marketing 
A) idea generation 
B) screening 
C) concept testing 
D) product development 
E) test marketing

Question 3

Which of the following is the best definition of product features?

Accepted Answer

A) The things a product does that provide benefits to the customer 
B) Mechanical efforts or activities a company provides that add value to a product 
C) Specific design characteristics that allow a product to perform certain tasks 
D) How a product is conceived,planned,and produced with the necessary functions 
E) The physical appearance of a product 
A) The things a product does that provide benefits to the customer 
B) Mechanical efforts or activities a company provides that add value to a product 
C) Specific design characteristics that allow a product to perform certain tasks 
D) How a product is conceived,planned,and produced with the necessary functions 
E) The physical appearance of a product

Question 4

If Splenda decides its "Splenda with Vitamins" is not reaching profit expectations and simply allows the product to decline without any change in marketing strategy,it is using a(n)____ deletion strategy.

Accepted Answer

A) run-out 
B) immediate drop 
C) slow-down 
D) phase-out 
E) drop-down 
A) run-out 
B) immediate drop 
C) slow-down 
D) phase-out 
E) drop-down

Question 5

During the commercialization phase of new-product development,plans for full-scale manufacturing and marketing are refined and settled.

Accepted Answer

A) True 
 B)False

Question 6

The three major ways to modify a product include

Accepted Answer

A) aesthetic,quality,and functional changes. 
B) extensions,generations,and upgrades. 
C) color,size,and quantity modifications. 
D) styling,product features,and product design. 
E) quality,quantity,and design. 
A) aesthetic,quality,and functional changes. 
B) extensions,generations,and upgrades. 
C) color,size,and quantity modifications. 
D) styling,product features,and product design. 
E) quality,quantity,and design.

Question 7

If Pedigree offered you a position in which you would have total marketing responsibility for all of its canned dog food,this position would probably hold the title of ____ manager.

Accepted Answer

A) brand 
B) area 
C) product 
D) sales 
E) marketing 
A) brand 
B) area 
C) product 
D) sales 
E) marketing

Question 8

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales,costs,and resulting profits.She is asking Jeff to proceed to which stage of the new-product development process?

Accepted Answer

A) Idea generation 
B) Business analysis 
C) Commercialization 
D) Test marketing 
E) Screening 
A) Idea generation 
B) Business analysis 
C) Commercialization 
D) Test marketing 
E) Screening

Question 9

Product design is the process of creating and designing products so that consumers perceive them as different from competing products.

Accepted Answer

A) True 
 B)False

Question 10

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers.Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?

Accepted Answer

A) There are research and audit services available. 
B) Retailers would be cooperative. 
C) Testing efforts would not be easily jammed by competitors. 
D) Tourism is a major industry in the area. 
E) The city has stable year-round sales of soft drinks. 
A) There are research and audit services available. 
B) Retailers would be cooperative. 
C) Testing efforts would not be easily jammed by competitors. 
D) Tourism is a major industry in the area. 
E) The city has stable year-round sales of soft drinks.

Question 11

Seth recently purchased a new Brunswick Billiards table for his recreation room.The next day after delivery,Seth noticed a problem with the way one of the pockets was strung.Since it was a weekend,he didn't expect to have it repaired.However,when he called the store to leave a message,someone answered the phone.She gave Seth a number where he could call a repair representative who would come straight to Seth's house within an hour.Brunswick Billards is most likely differentiating itself through

Accepted Answer

A) support of its level of quality. 
B) product support services. 
C) a help line feature. 
D) product features. 
E) customer requests. 
A) support of its level of quality. 
B) product support services. 
C) a help line feature. 
D) product features. 
E) customer requests.

Question 12

Line extensions are less common than other new products because line extensions are more expensive and more risky.

Accepted Answer

A) True 
 B)False

Question 13

Venture teams work outside of established organization divisions.

Accepted Answer

A) True 
 B)False

Question 14

After a company has created a prototype during the product development stage,its performance,or ____ must be tested.

Accepted Answer

A) appeal to customers 
B) dependability 
C) durability 
D) functionality 
E) pricing 
A) appeal to customers 
B) dependability 
C) durability 
D) functionality 
E) pricing

Question 15

Discuss the role of new-product development in the marketing mix.Why is new-product development an important issue?

Accepted Answer

New-product development plays a crucial

Question 16

A group of managers has been assigned the task of developing a new product.They are now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources.The managers are at what stage of the new-product development process?

Accepted Answer

A) Business analysis 
B) Product testing 
C) Idea generation 
D) Commercialization 
E) Screening 
A) Business analysis 
B) Product testing 
C) Idea generation 
D) Commercialization 
E) Screening

Question 17

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is

Accepted Answer

A) test marketing. 
B) commercialization. 
C) concept testing. 
D) product development. 
E) business analysis. 
A) test marketing. 
B) commercialization. 
C) concept testing. 
D) product development. 
E) business analysis.

Question 18

Scenario 12.2
Use the following to answer the questions.
Jonathan Moore,president of Polar Manufacturing Company,has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve.He specifically feels they could do a better job in managing Polar's product mix.Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures.The group decides that they need to eliminate the complete industrial product line of ice chests,and plan to do so by letting the product decline without any changes in the marketing strategy or product.The group also decides to delete Polar's line of personal thermal underwear,however this product is to be discontinued within the week due to its unprofitability.While discussing these strategies,the group has also uncovered several customer groups for which new products could be developed.The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Refer to Scenario 12.2.The decision to delete the industrial product line of ice chests is an example of deleting a product through a(n)____,while the decision to drop the thermal underwear line is an example of a(n)____.

Accepted Answer

A) run-out;phase out 
B) phase-out;immediate drop 
C) immediate drop;run-out 
D) immediate drop;phase-out 
E) phase-out;run-out 
A) run-out;phase out 
B) phase-out;immediate drop 
C) immediate drop;run-out 
D) immediate drop;phase-out 
E) phase-out;run-out

Question 19

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed,they are in the ____ phase of the new-product development process.

Accepted Answer

A) idea generation 
B) commercialization 
C) test marketing 
D) business analysis 
E) screening 
A) idea generation 
B) commercialization 
C) test marketing 
D) business analysis 
E) screening

Question 20

Scenario 12.2
Use the following to answer the questions.
Jonathan Moore,president of Polar Manufacturing Company,has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve.He specifically feels they could do a better job in managing Polar's product mix.Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures.The group decides that they need to eliminate the complete industrial product line of ice chests,and plan to do so by letting the product decline without any changes in the marketing strategy or product.The group also decides to delete Polar's line of personal thermal underwear,however this product is to be discontinued within the week due to its unprofitability.While discussing these strategies,the group has also uncovered several customer groups for which new products could be developed.The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Refer to Scenario 12.2.Because some products are not doing well,Jonathan Moore thinks that the company should set up a procedure to evaluate each product so that management will know when and how a product should be discontinued.He is suggesting a

Accepted Answer

A) product-drop decision. 
B) discontinuance procedure. 
C) performance review. 
D) closing system. 
E) systematic review. 
A) product-drop decision. 
B) discontinuance procedure. 
C) performance review. 
D) closing system. 
E) systematic review.

Test marketing is a sample launching of the entire marketing mix.

Which of the following is the best definition of product features?

If Splenda decides its "Splenda with Vitamins" is not reaching profit expectations and simply allows the product to decline without any change in marketing strategy,it is using a(n)____ deletion strategy.

During the commercialization phase of new-product development,plans for full-scale manufacturing and marketing are refined and settled.

The three major ways to modify a product include

If Pedigree offered you a position in which you would have total marketing responsibility for all of its canned dog food,this position would probably hold the title of ____ manager.

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales,costs,and resulting profits.She is asking Jeff to proceed to which stage of the new-product development process?

Product design is the process of creating and designing products so that consumers perceive them as different from competing products.

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers.Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?

Line extensions are less common than other new products because line extensions are more expensive and more risky.

Venture teams work outside of established organization divisions.

After a company has created a prototype during the product development stage,its performance,or ____ must be tested.

Discuss the role of new-product development in the marketing mix.Why is new-product development an important issue?

A group of managers has been assigned the task of developing a new product.They are now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources.The managers are at what stage of the new-product development process?

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed,they are in the ____ phase of the new-product development process.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 12: Developing and Managing Products

Test marketing is a sample launching of the entire marketing mix.

Which of the following is the best definition of product features?

If Splenda decides its "Splenda with Vitamins" is not reaching profit expectations and simply allows the product to decline without any change in marketing strategy,it is using a(n)____ deletion strategy.

During the commercialization phase of new-product development,plans for full-scale manufacturing and marketing are refined and settled.

The three major ways to modify a product include

If Pedigree offered you a position in which you would have total marketing responsibility for all of its canned dog food,this position would probably hold the title of ____ manager.

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales,costs,and resulting profits.She is asking Jeff to proceed to which stage of the new-product development process?

Product design is the process of creating and designing products so that consumers perceive them as different from competing products.

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers.Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?

Line extensions are less common than other new products because line extensions are more expensive and more risky.

Venture teams work outside of established organization divisions.

After a company has created a prototype during the product development stage,its performance,or ____ must be tested.

Discuss the role of new-product development in the marketing mix.Why is new-product development an important issue?

A group of managers has been assigned the task of developing a new product.They are now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources.The managers are at what stage of the new-product development process?

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed,they are in the ____ phase of the new-product development process.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters