Exam 12: Developing and Managing Products

In product modification,the first issue to consider is whether

Why and how might an organization delete existing products?

The major drawback to using aesthetic modifications is

Business analysis provides a tentative sketch of a product's profitability.

Morgan is interested in upgrading to a new sofa for her apartment.Morgan looks online to see what new models her favorite sofa brand has available and can get information on the style and color;however,she can't actually sit on the sofa to determine its comfort level.Morgan is able to evaluate the ____ modifications to the sofa,but not the ____ modifications.

Scenario 12.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste. -Refer to Scenario 12.1.Cheetos produces several cheese snack products and is considering a new Cheetos brand of crackers.This new Cheetos brand of crackers would most likely be an example of

Quality modification of an existing product aims at changing the product's safety,convenience,or versatility.

Test marketing is used by companies of all sizes,primarily because of the perceived risk of product failure on the open market and the associated consequences.

The phase-out approach to product deletion involves a process of continuous price increases to make as much profit as possible before the product is finally priced out of existence.

Sales and cost analyses occur most frequently in what stage of the new-product development process?

Coca-Cola has expanded to Diet Coke,Cherry Coke,and Caffeine-free Coke,to name a few.These are examples of

To differentiate their products,companies sometimes emphasize the product support services that they offer.This is especially true when

A runout policy of product deletion

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars.They will do so by letting the product decline and not change the current marketing strategy.This method of deletion is called

What step in developing new products involves determining whether the product idea is compatible with company objectives,needs,and resources on a general level?

Compared with other phases of the new-product development process,the largest number of new-product ideas is rejected during the ____ phase.

Which of the following types of product modifications inevitably tend to cause firms to reduce costs in some of the organization?

Dropping an unprofitable product immediately is the best strategy when

The major drawback in using aesthetic modifications is that their value is determined subjectively.

The phase-out approach to product deletion exploits any strengths left in the product.