Exam 9: Reaching Global Markets

Scenario 9.1 Use the following to answer the questions. Harley-Davidson Motors manufactures all of its motorcycles in the U.S.at one of four sites.With a large number of its bikes sold in markets all around the world,it still retains the manufacturing close to the headquarters for several reasons,one being that its management wants to keep close watch on the quality of its products.However,for all the accessories,apparel,and other riding gear,Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo.Some of these items,particularly the apparel,are made in China.Lately,some members of the Harley Owners' Group (HOG)have been complaining to the company about this practice,citing that "everything Harley should be made in America". -Refer to Scenario 9.1.If Harley-Davidson were to suddenly find its inventory building up in Japan,it might reduce inventory by selling the bikes at below cost prices.This practice is known as

If Hyundai,a Korean automobile manufacturing firm,started selling its cars at unfairly low prices to Germany,Hyundai would be engaging in

What is the greatest advantage to an organization of having a subsidiary in a foreign nation?

When Starbucks decided to expand into the international markets of India,Japan,and Argentina,management realized that there would be significant differences in the standards of living,credit,buying power,and income distribution in those countries.Starbucks is currently examining the ____ forces in its environmental analysis.

NAFTA simplifies country-of-origin rules,hindering Japan's use of Mexico as a staging ground for further penetration into U.S.markets.

How do globalized marketing strategies differ from customized marketing strategies? What are the implications of each for marketing managers?

NAFTA eventually eliminates all tariffs on goods produced and traded between the United States,Mexico,and Brazil.

____ can force businesspeople to buy and sell foreign products through a central agency,such as a central bank.

What effects are technological forces having on international marketing? What opportunities exist in the global marketplace that marketers can exploit with regard to technology?

If Caterpillar wished to reach the market in Malaysia but was leery of a direct investment in the country,it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission.This type of arrangement is called

Scenario 9.1 Use the following to answer the questions. Harley-Davidson Motors manufactures all of its motorcycles in the U.S.at one of four sites.With a large number of its bikes sold in markets all around the world,it still retains the manufacturing close to the headquarters for several reasons,one being that its management wants to keep close watch on the quality of its products.However,for all the accessories,apparel,and other riding gear,Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo.Some of these items,particularly the apparel,are made in China.Lately,some members of the Harley Owners' Group (HOG)have been complaining to the company about this practice,citing that "everything Harley should be made in America". -Refer to Scenario 9.1.One of Harley-Davidson's largest international markets is in Japan,where American brands are highly sought after.This is an example of ____ impacting the market.

The ____ is the difference in value between a nation's exports and its imports.

The job of the export agent is to bring together buyers and sellers from different countries.

Swiss-based Nestlé has taken a global approach to marketing its chocolate products.Which of the following is most easily standardized?

Customers that travel the globe expect to be able to buy the same product in most of the world's more than 200 countries.

The joint venture approach has little appeal to industries involved in extraction of natural resources.

The World Trade Organization accomplishes all of the following except

What marketing and ethical problems can bribes create in international marketing transactions?

How does using an exporting intermediary limit the risk involved with global marketing?

The unification of Europe permits virtually free trade among the member nations of the European Union.