Exam 9: Reaching Global Markets

Which of the following is often used to raise revenue for a country and/or to protect domestic products?

The Samsung Group sells several different product lines around the world through home appliance and electronics stores.Samsung appliances and electronics have been historically made in Korea,where the company is headquartered.Recently,Samsung has been investigating the possibility of buying land and building a production plant in Tennessee,in the United States.Samsung is now operating as a(an)______;however,if the plant is built in Tennessee,it will be operating as a(an)______.

Both Nike and Adidas standardize many of their shoe models and colors worldwide,which is an example of _______.

The country with the highest GDP is

Which of the following describes a company hiring a foreign firm to produce a designated volume of its product to specification?

The Common Market of the Southern Cone (MERCOSUR)includes

Maquiladoras are

Scenario 9.2 Use the following to answer the questions. KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S. ,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product. -Refer to Scenario 9.2.Suppose that KFC's parent company experienced difficulty in opening its restaurants in China unless KFC was willing to pay the government a "bribe".If KFC were to resort to paying this bribe in China saying that "it's different doing business there"-this would be an example of

The role of export agents is to

Which of the following alliances/agreements is the United States not a part of?

In what ways can businesses become involved in international marketing activities?

When the American company Exxon purchases crude oil from Saudi Arabia,it is engaging in

When products are introduced from one nation into another,acceptance is more likely if the two cultures are different.

A subsidiary operating in a foreign country may have important tax,tariff,and other operating advantages over a licensing agreement or a joint venture.

Describe the cultural and social forces that affect international marketing strategy.

Which of the following centralizes all of the responsibility for international operations?

Media allocation,retail outlets,and price are among the easiest marketing mix variables to standardize.

What effect is NAFTA having on the international trade of the following countries: United States,Canada,Mexico,and Japan?

International marketing is defined as marketing activities performed across national boundaries.

U.S.marketers may engage in bribery to compete with foreign firms.