Exam 9: Reaching Global Markets

Government restrictions on the amount of a particular currency that can be bought or sold are known as import controls.

Regardless of the extent to which a firm chooses to globalize its marketing strategy,extensive environmental analysis and marketing research are necessary to understand the needs and desires of the target market(s)and successfully implement the chosen marketing strategy.

If a newly formed country wanted to increase its international trade and reduce worldwide tariffs,it would most likely try to become a part of

In what ways can a nation restrict the flow of imported goods?

Opportunities for international marketers are limited to industrial nations with the highest incomes.

The passage of NAFTA was agreeable to all parties.

It is impossible for a subsidiary to develop a local identity because it seldom employs personnel from the country within which it operates.

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

Customs and taboos are culture-bound and should be taken into consideration when products are marketed in a foreign environment.

The term dumping refers to the sale of

A subsidiary in a foreign country generally operates under

The U.S.and Japanese economies are more integrated than are the U.S.and Canadian economies.

Firms that use an international division structure are often organized domestically on the basis of functions or product divisions,while the international division operates based on geography.

Globalization of markets requires developing marketing strategies as if the world were one market.Which of the following marketing mix variables is most difficult to standardize for globalization?

In considering the viability of potential international markets for Pepsi products,PepsiCo is advised to take into account ____,which provides insight into market potential.

Scenario 9.1 Use the following to answer the questions. Harley-Davidson Motors manufactures all of its motorcycles in the U.S.at one of four sites.With a large number of its bikes sold in markets all around the world,it still retains the manufacturing close to the headquarters for several reasons,one being that its management wants to keep close watch on the quality of its products.However,for all the accessories,apparel,and other riding gear,Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo.Some of these items,particularly the apparel,are made in China.Lately,some members of the Harley Owners' Group (HOG)have been complaining to the company about this practice,citing that "everything Harley should be made in America". -Refer to Scenario 9.1.At what level of involvement in international marketing is Harley-Davidson with regard to its bikes?

The extent of Raytheon's participation in global business is selling the batteries it manufactures to companies in Spain.In this case,Raytheon is a(n)

According to your text,____ are small technology-based firms operating in international markets within two years of their establishment and realizing as much as 70 percent of their sales outside the domestic home market.

The purchase of products from a foreign source is called

Caterpillar,maker of large construction equipment in the U.S. ,would like to better understand factors that would affect its ability to export its products to various countries.Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?