Exam 11: Enterprise Systems

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In service organizations,the link in the supply chain includes ____.

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____________________knowledge,such as how to close a sale,can be captured in data repositories and shared.

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____________________ consists of the processes a company uses to track and organize its contacts with customers.

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Customer relationship management (CRM)
Customer relationship management
CRM

Describe the drawbacks of an ERP system.

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An effective CRM system attracts new customers,which is less expensive in comparison with businesses maintaining current customers.

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Information technologies and ____ play a major role in implementing an SCM system.

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A(n)____________________ is an integrated network consisting of an organization,its suppliers,transportation companies,and brokers used to deliver goods and services to customers.

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Describe the ways in which organizations can gain employee support when setting up a knowledge management system.

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Describe when electronic data interchange is beneficial.

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In general,the best way to gather tacit knowledge is interactively,such as interviewing the employee with specific questions about how he or she would handle an issue.

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Transaction data for a CRM system might be gathered using ____.

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A supply chain management system coordinates the procurement,transformation,and distribution of products.

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Amdocs CRM is a software package available for setting up a CRM system.

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When a store sends a customer coupons for a more expensive brand of milk,in the hope that the customer's family would prefer the brand,it is called "____________________."

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What are some of the tools included in a CRM system?

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Most ERP systems are available as ____________________,so an organization can purchase only the components it needs and add others later,if needed.

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A simple knowledge management system might consist of using groupware such as IBM Lotus Notes.

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One of the disadvantages of an e-marketplace is that a single platform for prices means that there are fewer bargains.

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A(n)____________________ is an application used in all functions of a business that supports decision making throughout the organization.

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A traditional electronic data interchange uses proprietary protocols and networks.

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