Exam 7: Content Analysis

A valid qualitative analysis is one that ______.

Under what conditions would you use a census as your sampling method in content analysis research?

Sometimes researchers don't use coding sheets for qualitative content analysis. What do they use instead?

Compare how you would demonstrate validity differently for qualitative content analysis than for quantitative content analysis.

How does watching crime shows affect people's perceptions of the amount of crime being committed in their community? Why is this a poor research question for content analysis?

You create a multipage coding sheet for your quantitative content analysis. For each variable, you need to make sure that the categories are ______.

You are conducting content analysis on female Instagram celebrity posts to better understand the portrayal of beauty as a status symbol in U.S. pop culture. Write a research question appropriate for content analysis.

In qualitative content analysis, coding sheets prompt with what kinds of questions?

You are analyzing pen pal e-mails between children in Kenya and the United States. Three social studies teachers at a junior high school in the United States have been using this pen pal project in their classes to promote cultural understanding and have been collecting copies of the e-mails over the last 10 years. Together, they have collected almost 50,000 e-mails. You draw the names of 25 students out of a hat and then read all of the e-mails exchanged between each of those students and their pen pals. Which form of sampling are you using?

Conceptualize and operationalize one major idea that you would include on a coding sheet in order to help you answer your research question.

Conceptualize and operationalize one major idea that you would include on a coding sheet in order to help you answer your research question.

Which sampling method would you use and why?

You are analyzing blogs written by single men and women about their experiences with dating. Will you need to get IRB approval for this research?

Sometimes rather than using a coding sheet, researchers will instead upload the objects into a software package and code in the software program. What type of content analysis uses this technique?

Which sampling method would you use and why?

How would you clean your data for quantitative content analysis?

You are analyzing blogs written by single men and women about their experiences with dating. What sampling decisions would you have to make? Describe all the steps you ultimately would take to draw your sample.

Conceptualize and operationalize one major idea that you would include on a coding sheet in order to help you answer your research question.

Describe the ways in which theoretical perspective can affect the components of qualitative content analysis research.

You should pretest your coding sheet on ______.