Exam 9: Focus Groups

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Why might a researcher choose to use a simple random sample for focus group research?

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A

You are conducting research on single dads' challenges in balancing work and family. During the focus groups, you ask the participants if they were the principal of their children's school, what changes they would make to their children's school life to make it easier for working parents to meet their children's needs. Which type of group exercise are you using?

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C

Conceptualize one important concept from your research question.

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See page 252. Conceptualizing is writing a definition of a key concept for your research.

As your focus group participants begin to arrive, and you should ______.

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Why is it an ethical issue for people to participate in a focus group with someone they already know?

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Would you choose to conduct structured or unstructured focus groups for this research? Why?

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Summarize each of the five types of notetaking during a focus group.

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Operationalize one question or group exercise for a structured focus group that you would use to elicit important information during your focus groups.

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Which sampling method would you use to choose participants? Why?

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What is the relationship between workplace discrimination and job satisfaction among private sector employees? Why is this not a good question for focus group research?

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Applied focus group research can be used to ______.

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If there is a moment of silence after someone finishes discussing a question, the moderator should ______.

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A potential weakness of focus group research is the effect of group think. An example of this is ______.

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Which sampling method would you use to choose participants? Why?

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Describe the number and composition of participants in each group, and explain your decisions.

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Operationalize one question or group exercise for a structured focus group that you would use to elicit important information during your focus groups.

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Conceptualize one important concept from your research question.

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You are conducting research on young Asian women's understanding of how the feminization of Asian men in the U.S. men has affected their partner selection and attraction patterns. For this research, you decide that you want to get information from young Asian women (aged 18-24) and young Asian men (aged 18-24). You will also want to include the perspective of middle-aged Asian men and women to examine how the dynamic has changed over time. Assuming that you are working within fairly tight budget constraints, with which demographic would you hold the most focus groups?

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In focus group research, the goal is for each group to reach the point of saturation. What is saturation?

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Is your research basic or applied?

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