Exam 6: Research

Arbitron successor Nielsen Audio has announced intentions to increase PPM sample sizes and focus on improving efforts to recruit what demographic groups?

According to research by Ipsos, more consumers would choose to have a regular AM/FM car radio over any other audio option, including XM/Sirius satellite radio.

In 1963, the Broadcast Rating Council was established to provide what kind of service?

The Metro Survey Area (MSA) is defined by Arbitron as what geographical area?

What is the driving force to increase radio research by broadcast groups with clusters of stations?

Cost Per Thousand (CPM) means:

In 1963, the Broadcast Rating Council was established to provide what services?

Which early survey company began the practice of using in-person interviews rather than telephone interviews?

The current leader in providing radio ratings is:

According to a recent Ipsos study of in-car listening choices by consumers, this form of audio still dominates as the top platform used.

Radio research initially began in what decade?

The most important use of ratings is?

What are some of the methods used for in-house surveys?

Arbitron uses what method to determine ratings?

The Metro Survey Area (MSA) is defined by Arbitron as the:

The early survey company using in person interviews rather than telephones was:

In the majority of their radio markets, Nielsen/Arbitron uses what method to determine ratings?

Radio research initially began in what decade?

What has been the effect of the trend toward downsizing and clustering on radio research?

What is the newest approach to measuring listenership introduced by Arbitron?