The Metro Survey Area (MSA) Is Defined by Arbitron as The

Q10: According to a recent Ipsos study of

Q11: Radio research initially began in what decade?<br>A)

Q12: The most important use of ratings is?<br>A)

Q13: What are some of the methods used

Q14: Arbitron uses what method to determine ratings?<br>A)

Q16: The early survey company using in person

Q17: In the majority of their radio markets,

Q18: Radio research initially began in what decade?

Q19: What has been the effect of the

Q20: What is the newest approach to measuring