Radio Research Initially Began in What Decade

Q6: Cost Per Thousand (CPM) means:<br>A) The salesman´s

Q7: In 1963, the Broadcast Rating Council was

Q8: Which early survey company began the practice

Q9: The current leader in providing radio ratings

Q10: According to a recent Ipsos study of

Q12: The most important use of ratings is?<br>A)

Q13: What are some of the methods used

Q14: Arbitron uses what method to determine ratings?<br>A)

Q15: The Metro Survey Area (MSA) is defined

Q16: The early survey company using in person