Question 1

What effect has radio consolidation had on consultants?

Accepted Answer

A)  It has increased their business 
B)  It has had little or no effect 
C)  Consultants are now working directly for the corporations 
D)  The field of radio consultancy has shrunk substantially 
A)  It has increased their business 
B)  It has had little or no effect 
C)  Consultants are now working directly for the corporations 
D)  The field of radio consultancy has shrunk substantially C

Question 2

What is the major objection to using consultants?

Accepted Answer

A)  They charge too much 
B)  They overemphasize the importance of sports 
C)  They interfere with co-op advertising 
D)  The concern that local ï¬‚avor is lost 
A)  They charge too much 
B)  They overemphasize the importance of sports 
C)  They interfere with co-op advertising 
D)  The concern that local ï¬‚avor is lost D

Question 3

Which of the following is NOT a service commonly offered by a consultant to a radio client?

Accepted Answer

A)  market research 
B)  hiring and training of staff 
C)  technical evaluation 
D)  Planning and execution of contests/giveaways 
A)  market research 
B)  hiring and training of staff 
C)  technical evaluation 
D)  Planning and execution of contests/giveaways D

Question 4

The FCC forbids stations from giving way any prize or amount of cash that exceeds $25,000.

Accepted Answer

A) True 
 B)False

Question 5

Have investments by stations in research increased or decreased? Why?

Accepted Answer

To provide an accurate answer to whether

Question 6

Ideally, a consultant would have a successful background in what area of broadcasting

Accepted Answer

A)  Programming 
B)  Technology 
C)  Music 
D)  Management 
A)  Programming 
B)  Technology 
C)  Music 
D)  Management

Question 7

Investments by stations in research have:

Accepted Answer

A)  Increased significantly 
B)  Stayed the same 
C)  Been eliminated 
D)  Fallen off markedly 
A)  Increased significantly 
B)  Stayed the same 
C)  Been eliminated 
D)  Fallen off markedly

Question 8

In making obscenity, indecency, and profanity determinations, The FCC has determined that_________is key.

Accepted Answer

A)  intention 
B)  enforcement 
C)  consideration 
D)  context 
A)  intention 
B)  enforcement 
C)  consideration 
D)  context

Question 9

It is a violation of federal law for a broadcast station to air _________programming at any time.

Accepted Answer

A)  Profane 
B)  Indecent 
C)  Obscene 
D)  Offensive 
A)  Profane 
B)  Indecent 
C)  Obscene 
D)  Offensive

Question 10

What kind of services do radio consultants currently provide to radio stations?

Accepted Answer

A)  Setting up MIS computer systems for billing and collections 
B)  Improve or strengthen their standings in the ratings survey 
C)  Making technical improvements in broadcast equipment 
D)  Developing marketing strategies for the sales department 
A)  Setting up MIS computer systems for billing and collections 
B)  Improve or strengthen their standings in the ratings survey 
C)  Making technical improvements in broadcast equipment 
D)  Developing marketing strategies for the sales department

Question 11

When filing a complaint on indecency, the FCC asks complainants to provide: the details of what was actually said during the broadcast.; 2) The date and time of the broadcast.; and 3) The call letters, and/or channel, or frequency of the station involved.

Accepted Answer

A) True 
 B)False

Question 12

Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including:

Accepted Answer

A)  Music 
B)  Format elements such as breaks and promos 
C)  Customized IDs 
D)  All of the above 
A)  Music 
B)  Format elements such as breaks and promos 
C)  Customized IDs 
D)  All of the above

Question 13

What is the difference between a network and a syndicator?

Accepted Answer

A)  The type of format 
B)  Whether the participating stations are owned by a corporation 
C)  The type of technology involved 
D)  None- they are one and the same. 
A)  The type of format 
B)  Whether the participating stations are owned by a corporation 
C)  The type of technology involved 
D)  None- they are one and the same.

Question 14

Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including what format elements?

Accepted Answer

Program syndicators offer a wide range o

Question 15

The FCC has defined broadcast_________as: "language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities."

Accepted Answer

A)  profanity 
B)  indecency 
C)  obscenity 
D)  nudity 
A)  profanity 
B)  indecency 
C)  obscenity 
D)  nudity

Question 16

Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing smaller stations:

Accepted Answer

A)  Reach a broader audience 
B)  To achieve a metro station sound 
C)  Present more news and public affairs 
D)  To achieve a broader range of formats 
A)  Reach a broader audience 
B)  To achieve a metro station sound 
C)  Present more news and public affairs 
D)  To achieve a broader range of formats

Question 17

Describe the services provided by consultants to radio stations

Accepted Answer

The answer of Describe the services provided by consultants to...

Question 18

The FCC's _______-_______period refers to the time period between 10 p.m. and 6 a.m., local time. During this time period, a station may air indecent and/or profane material.

Accepted Answer

A)  safe-play 
B)  safe-harbor 
C)  free-air 
D)  safe-regulation 
A)  safe-play 
B)  safe-harbor 
C)  free-air 
D)  safe-regulation

Question 19

Statistically, stations using programming consultants more often than not:

Accepted Answer

A)  Experience improved ratings 
B)  Experience lower ratings 
C)  Saw no significant change in ratings 
D)  Stopped using ratings altogether 
A)  Experience improved ratings 
B)  Experience lower ratings 
C)  Saw no significant change in ratings 
D)  Stopped using ratings altogether

Question 20

What effect has radio consolidation had on consultants?

Accepted Answer

Radio consolidation refers to the proces

What effect has radio consolidation had on consultants?

What is the major objection to using consultants?

Which of the following is NOT a service commonly offered by a consultant to a radio client?

The FCC forbids stations from giving way any prize or amount of cash that exceeds $25,000.

Have investments by stations in research increased or decreased? Why?

Ideally, a consultant would have a successful background in what area of broadcasting

Investments by stations in research have:

In making obscenity, indecency, and profanity determinations, The FCC has determined that_________is key.

It is a violation of federal law for a broadcast station to air _________programming at any time.

What kind of services do radio consultants currently provide to radio stations?

When filing a complaint on indecency, the FCC asks complainants to provide: the details of what was actually said during the broadcast.; 2) The date and time of the broadcast.; and 3) The call letters, and/or channel, or frequency of the station involved.

Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including:

What is the difference between a network and a syndicator?

Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including what format elements?

The FCC has defined broadcast_________as: "language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities."

Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing smaller stations:

Describe the services provided by consultants to radio stations

The FCC's _-_period refers to the time period between 10 p.m. and 6 a.m., local time. During this time period, a station may air indecent and/or profane material.

Statistically, stations using programming consultants more often than not:

What effect has radio consolidation had on consultants?

State of the Fifth Estate

Station Management

Programming

Sales

News

Research

Promotion

Traffic and Billing

Production

Engineering

Filters

Exam 11: Consultants and Syndicators

What effect has radio consolidation had on consultants?

What is the major objection to using consultants?

Which of the following is NOT a service commonly offered by a consultant to a radio client?

The FCC forbids stations from giving way any prize or amount of cash that exceeds $25,000.

Have investments by stations in research increased or decreased? Why?

Ideally, a consultant would have a successful background in what area of broadcasting

Investments by stations in research have:

In making obscenity, indecency, and profanity determinations, The FCC has determined that_________is key.

It is a violation of federal law for a broadcast station to air _________programming at any time.

What kind of services do radio consultants currently provide to radio stations?

When filing a complaint on indecency, the FCC asks complainants to provide: the details of what was actually said during the broadcast.; 2) The date and time of the broadcast.; and 3) The call letters, and/or channel, or frequency of the station involved.

Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including:

What is the difference between a network and a syndicator?

Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including what format elements?

The FCC has defined broadcast_________as: "language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities."

Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing smaller stations:

Describe the services provided by consultants to radio stations

The FCC's _______-_______period refers to the time period between 10 p.m. and 6 a.m., local time. During this time period, a station may air indecent and/or profane material.

Statistically, stations using programming consultants more often than not:

What effect has radio consolidation had on consultants?

State of the Fifth Estate

Station Management

Programming

Sales

News

Research

Promotion

Traffic and Billing

Production

Engineering

Filters

The FCC's _-_period refers to the time period between 10 p.m. and 6 a.m., local time. During this time period, a station may air indecent and/or profane material.