Question 1

PPV subscribers

Accepted Answer

A) pay a separate charge for each PPV program they watch. 
B) pay a monthly fee for all PPV programs. 
C) must purchase satellite dishes for programming 
D) use special advertiser supported PPV networks the cable company provides. 
E) cannot take advantage of multiplexing. 
A) pay a separate charge for each PPV program they watch. 
B) pay a monthly fee for all PPV programs. 
C) must purchase satellite dishes for programming 
D) use special advertiser supported PPV networks the cable company provides. 
E) cannot take advantage of multiplexing.

Question 2

Traditionally, stations pay networks for the programs received.

Accepted Answer

A) True 
 B)False

Question 3

What role do advertising agencies play on sale and development of commercial messages?

Accepted Answer

Advertising agencies play a crucial role

Question 4

The 1992 Cable Act's anti-buythrough provision prohibits cable operators from requiring subscribers to take basic and extended basic before they can buy any premium services.

Accepted Answer

A) True 
 B)False

Question 5

Broadcasting majors would be well advised to consider job opportunities in

Accepted Answer

A) animation. 
B) daytime soap operas. 
C) door-to-door sales. 
D) corporate video. 
E) designing. 
A) animation. 
B) daytime soap operas. 
C) door-to-door sales. 
D) corporate video. 
E) designing.

Question 6

Which of the following statements about commercial broadcast stations is false?

Accepted Answer

A) They are licensed by the federal government to serve a specific community. 
B) They carry commercial messages for compensation. 
C) They encompass both transmission and programming functions. 
D) They broadcast their signals on coaxial cables. 
E) They normally combine three groups of facilities: business offices, studios, and transmitter. 
A) They are licensed by the federal government to serve a specific community. 
B) They carry commercial messages for compensation. 
C) They encompass both transmission and programming functions. 
D) They broadcast their signals on coaxial cables. 
E) They normally combine three groups of facilities: business offices, studios, and transmitter.

Question 7

Cooperative advertising occurs when two local retailers share advertising costs.

Accepted Answer

A) True 
 B)False

Question 8

Vertical integration is an established and successful pattern of operation primarily in

Accepted Answer

A) independent television station operations. 
B) the motion picture industry. 
C) network affiliation television. 
D) the radio industry. 
E) the cable industry. 
A) independent television station operations. 
B) the motion picture industry. 
C) network affiliation television. 
D) the radio industry. 
E) the cable industry.

Question 9

When a station exchanges commercial time for advertiser goods and services, such as a truck for the news department, this is called a

Accepted Answer

A) per inquiry. 
B) plug. 
C) time brokerage. 
D) CPM 
E) trade deal. 
A) per inquiry. 
B) plug. 
C) time brokerage. 
D) CPM 
E) trade deal.

Question 10

In terms of the number of jobs available, which of these categories seems most promising for applicants trying to begin a career in broadcasting?

Accepted Answer

A) Acting 
B) Camera operation and video switching 
C) News reporting and writing 
D) Producing and directing 
E) Traffic 
A) Acting 
B) Camera operation and video switching 
C) News reporting and writing 
D) Producing and directing 
E) Traffic

Question 11

What are the advantages and disadvantages of broadcast and cable advertising for advertisers at the local, regional, and national levels?

Accepted Answer

Broadcast and cable advertising both hav

Question 12

In 1988 the FCC reinstated this rule that requires cable systems carrying superstation programming to delete programming that duplicated local station syndicated shows.

Accepted Answer

A) Syndex 
B) Access channels 
C) Local origination 
D) Multiplexing 
E) PTAR rules 
A) Syndex 
B) Access channels 
C) Local origination 
D) Multiplexing 
E) PTAR rules

Question 13

The term "tiering" in cable refers to

Accepted Answer

A) separating cable services into groups with a separate fee for each level. 
B) paying for pay-per-view programming. 
C) upgrading an existing cable system. 
D) providing interactive video-on-demand (VO
D) . 
E) providing basic service only. 
A) separating cable services into groups with a separate fee for each level. 
B) paying for pay-per-view programming. 
C) upgrading an existing cable system. 
D) providing interactive video-on-demand (VO
D) . 
E) providing basic service only.

Question 14

According to the NAB, in the late 1990s, radio general managers earned slightly more than their television counterparts.

Accepted Answer

A) True 
 B)False

Question 15

What is a network's relationship with its affiliates?

Accepted Answer

A network's relationship with its affili

Question 16

The largest advertising medium in terms of total volume is

Accepted Answer

A) direct mail. 
B) newspapers. 
C) radio. 
D) television. 
E) cable. 
A) direct mail. 
B) newspapers. 
C) radio. 
D) television. 
E) cable.

Question 17

Superstations serve specific markets and yet they also reach hundreds of other markets throughout the country through satellite distribution to cable systems.

Accepted Answer

A) True 
 B)False

Question 18

People who sell time in the national market and function as an extension of a station's own sales staff are called

Accepted Answer

A) customer service representatives. 
B) marketing sales representatives. 
C) national sales representatives. 
D) network sales representatives. 
E) trade deal representatives. 
A) customer service representatives. 
B) marketing sales representatives. 
C) national sales representatives. 
D) network sales representatives. 
E) trade deal representatives.

Question 19

The principal source of a cable system's revenue comes from

Accepted Answer

A) advertising. 
B) monthly subscriber fees. 
C) financial compensation from superstations carried on the cable system. 
D) financial compensation from networks to cable systems. 
E) splitting advertising revenues with stations they retransmit. 
A) advertising. 
B) monthly subscriber fees. 
C) financial compensation from superstations carried on the cable system. 
D) financial compensation from networks to cable systems. 
E) splitting advertising revenues with stations they retransmit.

Question 20

When digital television comes into widespread use, capital outlay will be the greatest for

Accepted Answer

A) broadcast networks. 
B) cable networks. 
C) consumers. 
D) broadcast television stations. 
E) industry program suppliers. 
A) broadcast networks. 
B) cable networks. 
C) consumers. 
D) broadcast television stations. 
E) industry program suppliers.

PPV subscribers

Traditionally, stations pay networks for the programs received.

What role do advertising agencies play on sale and development of commercial messages?

The 1992 Cable Act's anti-buythrough provision prohibits cable operators from requiring subscribers to take basic and extended basic before they can buy any premium services.

Broadcasting majors would be well advised to consider job opportunities in

Which of the following statements about commercial broadcast stations is false?

Cooperative advertising occurs when two local retailers share advertising costs.

Vertical integration is an established and successful pattern of operation primarily in

When a station exchanges commercial time for advertiser goods and services, such as a truck for the news department, this is called a

In terms of the number of jobs available, which of these categories seems most promising for applicants trying to begin a career in broadcasting?

What are the advantages and disadvantages of broadcast and cable advertising for advertisers at the local, regional, and national levels?

In 1988 the FCC reinstated this rule that requires cable systems carrying superstation programming to delete programming that duplicated local station syndicated shows.

The term "tiering" in cable refers to

According to the NAB, in the late 1990s, radio general managers earned slightly more than their television counterparts.

What is a network's relationship with its affiliates?

The largest advertising medium in terms of total volume is

Superstations serve specific markets and yet they also reach hundreds of other markets throughout the country through satellite distribution to cable systems.

People who sell time in the national market and function as an extension of a station's own sales staff are called

The principal source of a cable system's revenue comes from

When digital television comes into widespread use, capital outlay will be the greatest for

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Noncommercial Services

Programs and Programming Basics

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters

Exam 6: Commercial Operations

PPV subscribers

Traditionally, stations pay networks for the programs received.

What role do advertising agencies play on sale and development of commercial messages?

The 1992 Cable Act's anti-buythrough provision prohibits cable operators from requiring subscribers to take basic and extended basic before they can buy any premium services.

Broadcasting majors would be well advised to consider job opportunities in

Which of the following statements about commercial broadcast stations is false?

Cooperative advertising occurs when two local retailers share advertising costs.

Vertical integration is an established and successful pattern of operation primarily in

When a station exchanges commercial time for advertiser goods and services, such as a truck for the news department, this is called a

In terms of the number of jobs available, which of these categories seems most promising for applicants trying to begin a career in broadcasting?

What are the advantages and disadvantages of broadcast and cable advertising for advertisers at the local, regional, and national levels?

In 1988 the FCC reinstated this rule that requires cable systems carrying superstation programming to delete programming that duplicated local station syndicated shows.

The term "tiering" in cable refers to

According to the NAB, in the late 1990s, radio general managers earned slightly more than their television counterparts.

What is a network's relationship with its affiliates?

The largest advertising medium in terms of total volume is

Superstations serve specific markets and yet they also reach hundreds of other markets throughout the country through satellite distribution to cable systems.

People who sell time in the national market and function as an extension of a station's own sales staff are called

The principal source of a cable system's revenue comes from

When digital television comes into widespread use, capital outlay will be the greatest for

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Noncommercial Services

Programs and Programming Basics

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters