Question 1

Primary affiliates share affiliation of a given network with other stations in the same market.

Accepted Answer

A) True 
 B)False  False

Question 2

How do monetary resources influence the electronic media's structure, services, and operations?

Accepted Answer

Monetary resources play a significant role in shaping the structure, services, and operations of electronic media. Firstly, the availability of financial resources determines the level of investment in technology, infrastructure, and talent within the electronic media industry. This, in turn, impacts the quality and range of services that can be offered to consumers.

Additionally, monetary resources influence the competitive landscape of the electronic media industry. Companies with greater financial resources may be able to outspend their competitors on marketing, content acquisition, and technological innovation, thereby gaining a competitive advantage in the market.

Furthermore, the financial health of electronic media companies also affects their ability to adapt to changing consumer preferences and technological advancements. Companies with ample monetary resources may be better positioned to invest in research and development, diversify their service offerings, and expand into new markets.

Overall, monetary resources are a crucial factor in determining the structure, services, and operations of electronic media. They not only enable companies to invest in their capabilities and offerings but also play a key role in shaping the competitive dynamics and innovation within the industry.

Question 3

In 1996, Congress ended most cable television rate regulation.

Accepted Answer

A) True 
 B)False  True

Question 4

Program-length commercials not aimed at children are

Accepted Answer

A) banned from radio, television, and cable. 
B) prohibited on television but acceptable on radio and cable. 
C) acceptable on cable but not on radio or television. 
D) acceptable on radio but banned on television and cable. 
E) acceptable on radio, television, and cable. 
A) banned from radio, television, and cable. 
B) prohibited on television but acceptable on radio and cable. 
C) acceptable on cable but not on radio or television. 
D) acceptable on radio but banned on television and cable. 
E) acceptable on radio, television, and cable.

Question 5

The head of a station's technical functions is the

Accepted Answer

A) chief engineer. 
B) general manager. 
C) master controller. 
D) program director. 
E) program manager. 
A) chief engineer. 
B) general manager. 
C) master controller. 
D) program director. 
E) program manager.

Question 6

Avails is the process of rescheduling missed or technically inadequate commercials.

Accepted Answer

A) True 
 B)False

Question 7

Preoccupation with profit and loss statements to the exclusion of all else is called

Accepted Answer

A) trafficking mentality. 
B) bottom-line mentality. 
C) leveraged buyouts. 
D) public interest. 
E) cash flow operation. 
A) trafficking mentality. 
B) bottom-line mentality. 
C) leveraged buyouts. 
D) public interest. 
E) cash flow operation.

Question 8

Advertising agencies do all of the following for clients EXCEPT

Accepted Answer

A) conduct research. 
B) create commercials. 
C) design advertising campaigns. 
D) buy time on media. 
E) offer unwired networks. 
A) conduct research. 
B) create commercials. 
C) design advertising campaigns. 
D) buy time on media. 
E) offer unwired networks.

Question 9

How do regular commercial announcements differ from promotional and public-service announcements?

Accepted Answer

Regular commercial announcements, promot

Question 10

How does the concept "vertical integration" apply to the media?

Accepted Answer

Vertical integration in the media indust

Question 11

Ownership links with related businesses such as program production, distribution and delivery are called system interconnects.

Accepted Answer

A) True 
 B)False

Question 12

When Goodyear buys time on various television stations in ten markets in the Midwest, this kind of advertising is known as

Accepted Answer

A) local. 
B) network. 
C) national spot. 
D) centralized. 
E) sustaining. 
A) local. 
B) network. 
C) national spot. 
D) centralized. 
E) sustaining.

Question 13

How do media profitability and media bottom-line mentality reveal themselves in the media's product and structure?

Accepted Answer

Media profitability and the bottom-line

Question 14

Which of the following is an advantage of broadcast advertising?

Accepted Answer

A) The transient nature of advertising. 
B) The expense of advertising. 
C) The ease of zapping and zipping. 
D) The access to a large audience. 
E) Reaching a superfluous audience. 
A) The transient nature of advertising. 
B) The expense of advertising. 
C) The ease of zapping and zipping. 
D) The access to a large audience. 
E) Reaching a superfluous audience.

Question 15

Those working in __________ typically earn the highest income at broadcast stations.

Accepted Answer

A) programming 
B) news 
C) production 
D) sales 
E) traffic 
A) programming 
B) news 
C) production 
D) sales 
E) traffic

Question 16

A __________ is evidence that a commercial aired according to contract.

Accepted Answer

A) computer tracker 
B) rate card 
C) billings commission 
D) station log 
E) avail listing 
A) computer tracker 
B) rate card 
C) billings commission 
D) station log 
E) avail listing

Question 17

Describe the organization of commercial broadcast television stations.

Accepted Answer

Commercial broadcast television stations

Question 18

The department that prepares daily program logs and maintains a list of commercial openings in the schedule is known as the __________ department.

Accepted Answer

A) available 
B) continuity 
C) master control 
D) engineering 
E) traffic 
A) available 
B) continuity 
C) master control 
D) engineering 
E) traffic

Question 19

The statistic used to compare the relative cost of advertising on various stations and other media is the

Accepted Answer

A) GRP. 
B) TRP. 
C) grid. 
D) CPM. 
E) ROS. 
A) GRP. 
B) TRP. 
C) grid. 
D) CPM. 
E) ROS.

Question 20

Most cable networks, such as ESPN and MTV, are advertiser supported.

Accepted Answer

A) True 
 B)False

Primary affiliates share affiliation of a given network with other stations in the same market.

How do monetary resources influence the electronic media's structure, services, and operations?

In 1996, Congress ended most cable television rate regulation.

Program-length commercials not aimed at children are

The head of a station's technical functions is the

Avails is the process of rescheduling missed or technically inadequate commercials.

Preoccupation with profit and loss statements to the exclusion of all else is called

Advertising agencies do all of the following for clients EXCEPT

How do regular commercial announcements differ from promotional and public-service announcements?

How does the concept "vertical integration" apply to the media?

Ownership links with related businesses such as program production, distribution and delivery are called system interconnects.

When Goodyear buys time on various television stations in ten markets in the Midwest, this kind of advertising is known as

How do media profitability and media bottom-line mentality reveal themselves in the media's product and structure?

Which of the following is an advantage of broadcast advertising?

Those working in __________ typically earn the highest income at broadcast stations.

A __________ is evidence that a commercial aired according to contract.

Describe the organization of commercial broadcast television stations.

The department that prepares daily program logs and maintains a list of commercial openings in the schedule is known as the __________ department.

The statistic used to compare the relative cost of advertising on various stations and other media is the

Most cable networks, such as ESPN and MTV, are advertiser supported.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Noncommercial Services

Programs and Programming Basics

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters

Exam 6: Commercial Operations

Primary affiliates share affiliation of a given network with other stations in the same market.

How do monetary resources influence the electronic media's structure, services, and operations?

In 1996, Congress ended most cable television rate regulation.

Program-length commercials not aimed at children are

The head of a station's technical functions is the

Avails is the process of rescheduling missed or technically inadequate commercials.

Preoccupation with profit and loss statements to the exclusion of all else is called

Advertising agencies do all of the following for clients EXCEPT

How do regular commercial announcements differ from promotional and public-service announcements?

How does the concept "vertical integration" apply to the media?

Ownership links with related businesses such as program production, distribution and delivery are called system interconnects.

When Goodyear buys time on various television stations in ten markets in the Midwest, this kind of advertising is known as

How do media profitability and media bottom-line mentality reveal themselves in the media's product and structure?

Which of the following is an advantage of broadcast advertising?

Those working in __________ typically earn the highest income at broadcast stations.

A __________ is evidence that a commercial aired according to contract.

Describe the organization of commercial broadcast television stations.

The department that prepares daily program logs and maintains a list of commercial openings in the schedule is known as the __________ department.

The statistic used to compare the relative cost of advertising on various stations and other media is the

Most cable networks, such as ESPN and MTV, are advertiser supported.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Noncommercial Services

Programs and Programming Basics

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters