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    Heads Broadcasting in America
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    Exam 6: Commercial Operations
  5. Question
    When Goodyear Buys Time on Various Television Stations in Ten
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When Goodyear Buys Time on Various Television Stations in Ten

Question 12

Question 12

Multiple Choice

When Goodyear buys time on various television stations in ten markets in the Midwest, this kind of advertising is known as


A) local.
B) network.
C) national spot.
D) centralized.
E) sustaining.

Correct Answer:

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