Question 1

Enhanced underwriting, or "almost commercials," have been

Accepted Answer

A) fully accepted by all involved with public broadcasting. 
B) accepted by some and criticized by others. 
C) banned totally by the FCC. 
D) banned only for children's programming. 
E) shown to provide no measurable increase in financial support. 
A) fully accepted by all involved with public broadcasting. 
B) accepted by some and criticized by others. 
C) banned totally by the FCC. 
D) banned only for children's programming. 
E) shown to provide no measurable increase in financial support. B

Question 2

Beginning in 1981, __________ supervised a 15-month experiment with commercials as a means of support for public broadcasting.

Accepted Answer

A) PBS 
B) TCAF 
C) Educational Television Facilities Act 
D) JCET 
E) Congress 
A) PBS 
B) TCAF 
C) Educational Television Facilities Act 
D) JCET 
E) Congress B

Question 3

Describe audience characteristics for noncommercial television stations.

Accepted Answer

Noncommercial television stations typically cater to a more niche audience compared to commercial stations. Their audience characteristics often include individuals who are interested in educational, cultural, and public affairs programming. This audience may be more intellectually curious and socially conscious, seeking out content that is thought-provoking and informative. Noncommercial television stations also tend to attract viewers who are interested in independent and alternative media, as well as those who are looking for programming that is free from commercial influence and advertising. Additionally, the audience for noncommercial television stations may include individuals who are more inclined towards supporting public media and non-profit organizations. Overall, the audience for noncommercial television stations is often characterized by their interest in diverse and non-mainstream content, as well as their support for public service broadcasting.

Question 4

What is the largest single source of funding for public broadcasting?

Accepted Answer

A) Federal tax funds 
B) Grants from foundations 
C) Membership 
D) Corporate donations 
E) Commercial underwriting 
A) Federal tax funds 
B) Grants from foundations 
C) Membership 
D) Corporate donations 
E) Commercial underwriting

Question 5

Almost __________ of PBS programs had at least some overseas connection.

Accepted Answer

A) 10 percent 
B) 20 percent 
C) 30 percent 
D) 40 percent 
E) 50 percent 
A) 10 percent 
B) 20 percent 
C) 30 percent 
D) 40 percent 
E) 50 percent

Question 6

Which radio facilities are currently reserved to meet educational needs?

Accepted Answer

A) Ten channels at the high end of the AM band. 
B) Twenty channels at the high end of the AM band. 
C) Five channels at the low end of the FM band. 
D) Twenty channels at the low end of the FM band. 
E) Ten channels at the high end of the AM band and twenty channels at the low end of the FM band. 
A) Ten channels at the high end of the AM band. 
B) Twenty channels at the high end of the AM band. 
C) Five channels at the low end of the FM band. 
D) Twenty channels at the low end of the FM band. 
E) Ten channels at the high end of the AM band and twenty channels at the low end of the FM band.

Question 7

Beginning in 1981, PBS offered this cooperative effort with local stations to provide college-credit courses for viewers at home.

Accepted Answer

A) AIT 
B) GPN 
C) ITV 
D) ALS 
E) NOVA 
A) AIT 
B) GPN 
C) ITV 
D) ALS 
E) NOVA

Question 8

The FCC first reserved channels for noncommercial stations

Accepted Answer

A) in 1925, immediately after broadcasting became popular. 
B) in 1932, to help out during the depression. 
C) in 1941, with the development of FM radio. 
D) in 1952, as a part of the Sixth Report and Order. 
E) in 1967, after passage of the Public Broadcasting Act. 
A) in 1925, immediately after broadcasting became popular. 
B) in 1932, to help out during the depression. 
C) in 1941, with the development of FM radio. 
D) in 1952, as a part of the Sixth Report and Order. 
E) in 1967, after passage of the Public Broadcasting Act.

Question 9

The majority of noncommercial radio licensees

Accepted Answer

A) are classified as CPB-supported stations. 
B) receive funding from NPR. 
C) operate at least 12-18 hours per day. 
D) were once CPB-qualified stations. 
E) are not NPR members. 
A) are classified as CPB-supported stations. 
B) receive funding from NPR. 
C) operate at least 12-18 hours per day. 
D) were once CPB-qualified stations. 
E) are not NPR members.

Question 10

Public school systems operate the largest percentage of public television stations.

Accepted Answer

A) True 
 B)False

Question 11

What statement characterizes audiences for public television?

Accepted Answer

A) Audiences are generally lower in economic and educational status than the audiences for commercial television. 
B) Audiences are generally smaller, but better educated and more upscale, than audiences for commercial television. 
C) Audiences for both public television and commercial television are the same in economic status. 
D) Audiences tuning into public television programs are usually large. 
E) Audiences for public television are usually the same in educational levels as those for commercial TV. 
A) Audiences are generally lower in economic and educational status than the audiences for commercial television. 
B) Audiences are generally smaller, but better educated and more upscale, than audiences for commercial television. 
C) Audiences for both public television and commercial television are the same in economic status. 
D) Audiences tuning into public television programs are usually large. 
E) Audiences for public television are usually the same in educational levels as those for commercial TV.

Question 12

Most programs on public television stations come from production-oriented PBS stations.

Accepted Answer

A) True 
 B)False

Question 13

What traditional defenses are marshaled in noncommercial television's favor? How do critics of noncommercial television counter these claims?

Accepted Answer

Traditional defenses marshaled in noncom

Question 14

Currently, the most significant role of PBS is as program distributor.

Accepted Answer

A) True 
 B)False

Question 15

Most program distribution for NPR and PBS is accomplished by

Accepted Answer

A) coaxial cables only. 
B) microwave relays only. 
C) satellites. 
D) audio and video tapes. 
E) coaxial cable and microwave relays. 
A) coaxial cables only. 
B) microwave relays only. 
C) satellites. 
D) audio and video tapes. 
E) coaxial cable and microwave relays.

Question 16

What cable service provides more than 500 hours of commercial-free programming per month to junior and senior high schools?

Accepted Answer

A) CTW 
B) Nickelodeon 
C) Cable in the Classroom 
D) Discovery Channel 
E) Annenberg/CPB Project 
A) CTW 
B) Nickelodeon 
C) Cable in the Classroom 
D) Discovery Channel 
E) Annenberg/CPB Project

Question 17

What program sources are available to noncommercial television stations?

Accepted Answer

Noncommercial television stations, often

Question 18

Public television's presentation of documentaries associated with "companion books" began with its carriage of

Accepted Answer

A) The Civil War. 
B) Vietnam: A Television History. 
C) The American Experience. 
D) Civilization. 
E) The Kennedys. 
A) The Civil War. 
B) Vietnam: A Television History. 
C) The American Experience. 
D) Civilization. 
E) The Kennedys.

Question 19

Financial support for noncommercial broadcasting has always

Accepted Answer

A) been a problem. 
B) come willingly from Congress. 
C) come completely from corporations in search of a tax write-off. 
D) come from taxation of use of the airwaves by commercial stations. 
E) come from renting station facilities to commercial enterprises. 
A) been a problem. 
B) come willingly from Congress. 
C) come completely from corporations in search of a tax write-off. 
D) come from taxation of use of the airwaves by commercial stations. 
E) come from renting station facilities to commercial enterprises.

Question 20

Describe the diverse ways public broadcasting receives funding.

Accepted Answer

Public broadcasting receives funding fro

Enhanced underwriting, or "almost commercials," have been

Beginning in 1981, __________ supervised a 15-month experiment with commercials as a means of support for public broadcasting.

Describe audience characteristics for noncommercial television stations.

What is the largest single source of funding for public broadcasting?

Almost __________ of PBS programs had at least some overseas connection.

Which radio facilities are currently reserved to meet educational needs?

Beginning in 1981, PBS offered this cooperative effort with local stations to provide college-credit courses for viewers at home.

The FCC first reserved channels for noncommercial stations

The majority of noncommercial radio licensees

Public school systems operate the largest percentage of public television stations.

What statement characterizes audiences for public television?

Most programs on public television stations come from production-oriented PBS stations.

What traditional defenses are marshaled in noncommercial television's favor? How do critics of noncommercial television counter these claims?

Currently, the most significant role of PBS is as program distributor.

Most program distribution for NPR and PBS is accomplished by

What cable service provides more than 500 hours of commercial-free programming per month to junior and senior high schools?

What program sources are available to noncommercial television stations?

Public television's presentation of documentaries associated with "companion books" began with its carriage of

Financial support for noncommercial broadcasting has always

Describe the diverse ways public broadcasting receives funding.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Programs and Programming Basics

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters

Exam 7: Noncommercial Services

Enhanced underwriting, or "almost commercials," have been

Beginning in 1981, __________ supervised a 15-month experiment with commercials as a means of support for public broadcasting.

Describe audience characteristics for noncommercial television stations.

What is the largest single source of funding for public broadcasting?

Almost __________ of PBS programs had at least some overseas connection.

Which radio facilities are currently reserved to meet educational needs?

Beginning in 1981, PBS offered this cooperative effort with local stations to provide college-credit courses for viewers at home.

The FCC first reserved channels for noncommercial stations

The majority of noncommercial radio licensees

Public school systems operate the largest percentage of public television stations.

What statement characterizes audiences for public television?

Most programs on public television stations come from production-oriented PBS stations.

What traditional defenses are marshaled in noncommercial television's favor? How do critics of noncommercial television counter these claims?

Currently, the most significant role of PBS is as program distributor.

Most program distribution for NPR and PBS is accomplished by

What cable service provides more than 500 hours of commercial-free programming per month to junior and senior high schools?

What program sources are available to noncommercial television stations?

Public television's presentation of documentaries associated with "companion books" began with its carriage of

Financial support for noncommercial broadcasting has always

Describe the diverse ways public broadcasting receives funding.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Programs and Programming Basics

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters