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    Heads Broadcasting in America
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    Exam 6: Commercial Operations
  5. Question
    When a Station Exchanges Commercial Time for Advertiser Goods and Services
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When a Station Exchanges Commercial Time for Advertiser Goods and Services

Question 29

Question 29

Multiple Choice

When a station exchanges commercial time for advertiser goods and services, such as a truck for the news department, this is called a


A) per inquiry.
B) plug.
C) time brokerage.
D) CPM
E) trade deal.

Correct Answer:

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