Exam 9: Business Intelligence Systems

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Operational data is structured for fast and reliable transaction processing.

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Knowledge management (KM) benefits organizations because it ________.

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In market-basket terminology, a conditional probability estimate is called lift.

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A value of 999-999-9999 for a U.S. phone number is an example of dirty data for business intelligence (BI) purposes.

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MapReduce is a technique for harnessing the power of thousands of computers working in parallel.

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Data warehouses do not include data that is purchased from outside sources.

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Neural networks are popular unsupervised data mining techniques used to predict values and make classifications.

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Regression analysis measures the effect of a set of variables on another variable.

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Granularity is a term that refers to the level of detail represented by the data.

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In supervised data mining technique, a model is developed after the analysis.

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Placing business intelligence (BI) applications on operational servers can dramatically increase system performance.

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Total sales, average sales, and average cost are examples of dimensions used in an OLAP report.

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________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

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A business intelligence (BI) server extends alert/RSS functionality to support user subscriptions.

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RFM analysis is used to analyze and rank customers according to their ________.

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Describe the features of a data mart.

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A drawback associated with OLAP reports is their inability to let users drill down into the data.

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Dynamic reports are business intelligence (BI) documents that are updated at the time they are requested.

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What is the objective of performing a market-basket analysis?

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________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

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