Exam 9: Business Intelligence Systems

Which of the following is an example of a supervised data mining technique?

How should a sales team respond to a customer who has an RFM score of 545?

________ is defined as information containing patterns, relationships, and trends of various forms of data.

Which of the following statements is True about business intelligence (BI) publishing alternatives?

Knowledge management was done only after the advent of social media.

What is OLAP? Explain its features.

All management data needed by any of the business intelligence (BI) servers is stored in metadata.

Name and describe the three primary activities in the business intelligence (BI) process.

Which of the following is a basic operation used by reporting applications to produce business intelligence?

________ requires the user to request business intelligence (BI) results.

________ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge.

Explain the difference between static and dynamic reports.

A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.

________ is a term that refers to the level of detail represented by the data.

Static reports are business intelligence (BI) documents that are fixed at the time of creation and do not change.

In expert systems, the programs that process a set of rules are called expert systems shells.

________ is a technique for harnessing the power of thousands of computers working in parallel.

In marketing transactions, the fact that customers who buy product X also buy product Y creates a cross-selling opportunity.

What are the common problems with using operational data?

Push publishing delivers business intelligence only on request from the users.