Exam 9: Business Intelligence Systems

A data mart is larger than a data warehouse.

A decision tree analysis is a supervised data mining technique.

Which of the following observations about RFM and OLAP reports is True?

It is better to have data with too coarse a granularity than too fine.

It is possible to capture customers' clicking behavior using clickstream data.

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

A ________ is a hierarchical arrangement of criteria that predict a classification or a value.

Describe the management functions of business intelligence (BI) server.

A ________ takes data from the data manufacturers, cleans and processes the data, and locates the data on the shelves.

OLAP stands for ________.

Which of the following statements is True about data marts?

Which of the following is an example of a measure in an OLAP report?

A data mart is a data collection that addresses a particular functional area of the business.

A data ________ is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business.

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Which of the following techniques determine sales patterns?

What is a reporting application? Name five basic reporting operations.

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

The defining characteristic of OLAP reports is that they are dynamic.

Data mart is another term used for a data warehouse.