Exam 10: Writing Persuasive Messages

An effective ending for a persuasive message would be:

A(n) ________ appeal is based on the audience's feelings or sympathies rather than its rational assessment of the facts.

When it comes to persuasive messages, an up-front hard-sell approach is usually the most successful.

If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals, the consumer benefit you would most want to emphasize is

If price is one of your strong selling points, you should

In the attention phase of a persuasive message, your goal is to make the audience want to hear about your idea.

If you are trying to persuade a hostile audience to take action, you should meet their hostility with your own belligerence to show that you are as tough as they are.

Because promotional messages are not legally binding contracts in most states, it is usually acceptable to imply offers or promises you cannot deliver.

An ethical persuasive argument

Which of the following would not be an effective technique for gaining audience attention in sales messages?

If you possess little authority in your organization, the direct approach will generally be best for the persuasive messages you send to colleagues.

Personality, lifestyle, and attitudes are assessed through

The interest phase of a sales message should

An advertisement stating that a new resort offers "freedom and comfort along with $20 savings per month" is using

When using the AIDA approach to persuasion, which of the following would be the best opening to your message?

Which of the following would be the best wording in a marketing or sales message?

________ information includes age, gender, occupation, income, and education.

The key to a successful action phase in the AIDA model is

List three categories of common persuasive business messages.

AIDA stands for