Question 1

Most persuasive business messages involve requests for action.

Accepted Answer

A) True 
 B)False

Question 2

________ reasoning is a logical fallacy in which you try to support your claim by using the premise of your statement.

Accepted Answer

The answer of ________ reasoning is a logical fallacy in...

Question 3

Using polite language in business-related persuasive messages weakens your argument and reduces your chance of success.

Accepted Answer

A) True 
 B)False

Question 4

Deductive reasoning moves from specific evidence to a general conclusion.

Accepted Answer

A) True 
 B)False

Question 5

When preparing persuasive messages for audiences in high-context cultures, you will be most successful if you use an aggressive, hard-sell approach.

Accepted Answer

A) True 
 B)False

Question 6

The fact that the new hybrid car gets 56 miles per gallon in highway driving is a(n) ________ point for the car.

Accepted Answer

The answer of The fact that the new hybrid car...

Question 7

Using simple language in persuasive messages usually increases your credibility with a skeptical audience.

Accepted Answer

A) True 
 B)False

Question 8

________ messages take a customer through the purchasing process without requiring a purchase.

Accepted Answer

The answer of ________ messages take a customer through the...

Question 9

When writing persuasive messages, one should be careful not to mix emotional and logical appeals.

Accepted Answer

A) True 
 B)False

Question 10

________ include information about an individual's personality, attitudes, lifestyle, and other psychological characteristics.

Accepted Answer

The answer of ________ include information about an individual's personality,...

Question 11

In preparing to write persuasive messages, what two types of information are vital to assess the needs of your audience?

Accepted Answer

Demographics (the age, gender, occupatio

Question 12

An analogy lets you

Accepted Answer

A)  reason from a generalization to a specific conclusion. 
B)  reason from one specific piece of evidence to a general conclusion. 
C)  reason from one specific piece of evidence to another specific piece of evidence. 
D)  do all of the above. 
A)  reason from a generalization to a specific conclusion. 
B)  reason from one specific piece of evidence to a general conclusion. 
C)  reason from one specific piece of evidence to another specific piece of evidence. 
D)  do all of the above.

Question 13

A persuasive message should always do more than simply convince audiences to change their attitudes or beliefs about a particular topic.

Accepted Answer

A) True 
 B)False

Question 14

Briefly explain the difference between conversation marketing and social commerce.

Accepted Answer

Conversation marketing involves companie

Question 15

When writing persuasive messages, one way to avoid faulty logic is to

Accepted Answer

A)  avoid induction. 
B)  avoid hasty generalizations. 
C)  avoid deduction. 
D)  avoid praising your opponent. 
A)  avoid induction. 
B)  avoid hasty generalizations. 
C)  avoid deduction. 
D)  avoid praising your opponent.

Question 16

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

Accepted Answer

A) True 
 B)False

Question 17

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

Accepted Answer

A) True 
 B)False

Question 18

In marketing and sales messages, what is the primary difference between selling points and benefits?

Accepted Answer

A)  Selling points focus on the user rather than the product. 
B)  Selling points focus on the product rather than the user. 
C)  Selling points are positive whereas benefits are not. 
D)  None of the above is correct. 
A)  Selling points focus on the user rather than the product. 
B)  Selling points focus on the product rather than the user. 
C)  Selling points are positive whereas benefits are not. 
D)  None of the above is correct.

Question 19

________ are the particular advantages that readers will realize from the features of a product or idea.

Accepted Answer

The answer of ________ are the particular advantages that readers...

Question 20

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Accepted Answer

(1) Use simple language. Your audience i

Exam 10: Writing Persuasive Messages

Most persuasive business messages involve requests for action.

________ reasoning is a logical fallacy in which you try to support your claim by using the premise of your statement.

Using polite language in business-related persuasive messages weakens your argument and reduces your chance of success.

Deductive reasoning moves from specific evidence to a general conclusion.

When preparing persuasive messages for audiences in high-context cultures, you will be most successful if you use an aggressive, hard-sell approach.

The fact that the new hybrid car gets 56 miles per gallon in highway driving is a(n) ________ point for the car.

Using simple language in persuasive messages usually increases your credibility with a skeptical audience.

________ messages take a customer through the purchasing process without requiring a purchase.

When writing persuasive messages, one should be careful not to mix emotional and logical appeals.

________ include information about an individual's personality, attitudes, lifestyle, and other psychological characteristics.

In preparing to write persuasive messages, what two types of information are vital to assess the needs of your audience?

An analogy lets you

A persuasive message should always do more than simply convince audiences to change their attitudes or beliefs about a particular topic.

Briefly explain the difference between conversation marketing and social commerce.

When writing persuasive messages, one way to avoid faulty logic is to

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

In marketing and sales messages, what is the primary difference between selling points and benefits?

________ are the particular advantages that readers will realize from the features of a product or idea.

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Achieving Success Through Effective Business Communication

Mastering Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding, Evaluating, and Processing Information

Designing Visual Communication

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations With Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters