Exam 11: Dealing with Competition

As a result of a competitor-centered company orientation,the company develops a fighter orientation.

Because consumers generally fail to recognize when their toothbrushes need to be replaced,many new toothbrushes have a colored set of bristles that fade with wear,signaling the consumer that he or she needs to buy a new toothbrush.This is an example of increasing sales through increasing the frequency of consumption.

Sally Seabrook is an up-and-coming marketing manager for a large department store chain.Ms.Seabrook has distinguished herself with bold strategies such as launching attacks on her primary competitor from several fronts,including advertising,new store openings,and new distributor alliances.Which of the following market challenger attack strategies is Ms.Seabrook using to attack her competition

Hewlett-Packard specializes in the high-quality,high-price end of the handheld calculator market,qualifying the company to be called a quality-price specialist.

Increases in ________ arise from increases in ________.

Although marketers assume well-known brands are distinctive in consumers' minds,unless a dominant firm enjoys a legal monopoly,it must maintain constant vigilance.

The market nicher is a specialist.Characterize five niche specialist roles that can be assumed by the market nicher.

The market follower typically earns less than the market leader.

In general,a company should monitor three variables when analyzing competitors.List and briefly characterize those three variables

The aim of benchmarking is to copy or improve on ________ either within an industry or across industries.

All of the following are considered to be viable attack strategies that can be employed by a market challenger EXCEPT ________.

Successful blue-ocean thinkers take advantage of three platforms on which value innovation can take place: physical product,service,and ________.

________ is the percentage of customers who named the competitor in responding to the statement,"Name the company from which you would prefer to buy the product."

When U.S.tobacco companies acknowledged the growing curbs on cigarette smoking and decided to move into new industries,such as beer,liquor,and soft drinks,they were employing a market broadening mobile defense.

A good way of describing a contraction defense would be to label it a strategic withdrawal.

In a ________ company,the obsession of the company is with the customer,not the competition.

Identify the seven steps of benchmarking.

Coca-Cola recognizes that its number-one competitor is tap water,not Pepsi.Which of the following statements most aptly fits with the competitive situation faced by Coca-Cola when it seeks optimum selection of competitors

An alternative to being a market follower in a large market is to be a leader in a small market.This type of competitor is called a(n)________.

A segment is unattractive if the company's suppliers are able to raise prices or reduce quantity supplied.Which of the following is the best illustration of the threat of suppliers' growing bargaining power