Exam 11: Dealing with Competition

Which of the following types of companies is characterized as being "too reactive"

________ is the art of learning from companies that perform certain tasks better than other companies.

Which of the following types of companies is characterized as having a "fighter orientation"

Assume that your organization has chosen to pursue a market leader strategy of the flank defense.Describe what such a strategy might be.

A preemptive defense is basically a strategic retreat until resources can be assembled for a more advantageous attack.

Clorox runs ads stressing the many benefits of its bleach,such as how it eliminates kitchen odors,in order to generate additional opportunities to use the brand in the same basic way.This is an attempt to ________.

All of the following suggestions have been provided by Adam Morgan for improving small brands' success in competing with larger rivals EXCEPT ________.

As a market follower strategy,the ________ emulates the leader's products,name,and packaging,with slight variations.

You have been asked to evaluate a strategic group in your industry.What is a strategic group What two important insights should emerge from your formulation process

A firm that is willing to maintain its market share and not rock the boat is known as a ________.

A marketing manager has planned a strategy that will require the organization to erect outposts to protect its weak front-running brands.In this ________ defense,the outposts will be central to the organization's new competitive strategy.

What differentiates a "good" competitor from a "bad" one

A customer-centered company focuses on competitors' efforts to win customers and devises strategies to thwart these efforts.

As a market follower strategy,the adapter emulates the leader's products,name,and packaging with slight variations.

Tasteeos,Fruit Rings,and Corn Flakes sell for nearly $1 a box less than leading cereal brands.Which market follower strategy is being employed by the cereal manufacturer

INSEAD professors W.Chan Kim and Renée Mauborgne believe that too many firms engage in "red-ocean thinking"-seeking bloody,head-to-head battles with competitors based largely on incremental improvements in cost,quality,or both.They advocate engaging instead in "blue-ocean thinking." Explain the concept of blue-ocean strategy.

Most companies aim their competitive shots at ________ competitors,because this requires fewer resources per share point gained.

Characterize the four broad strategies often employed by market followers to meet their competitors.

Assume that you are the marketing manager for a market challenger that is seeking to attack the market leader with an encirclement attack.Describe the encirclement attack and evaluate probable success using this strategy.

As a market follower,you have been labeled as a counterfeiter.Characterize your label.