Exam 8: Marketing for Sustainability

Marketing does not need to address the triple bottom line of sustainability since it is the promotion of a destination.

A descriptive quality that a visitor believes a destination or business has, such as physical characteristics, like beaches, nightclubs, or outstanding food choices

A snapshot of the financial condition of a business at a specific point in time is known as a(n):

Sustainable tourism takes into account which of the following cost?

A combination of factors that can be controlled by a company to influence consumers to purchase its products and consists of four primary elements: product, distribution, price, and promotion

Projected financial statements show how a company will ensure profitability over time and are necessary when a company does not have a solid record of accomplishment.

The marketing mix is a combination of factors that can be controlled by an organization to influence consumers to purchase its products

Gases that enter the earth's atmosphere and trap heat, causing a warming of the atmosphere

The tools used in business marketing and destination marketing are the same.

Any form of transportation that uses petroleum products emits carbon into the atmosphere.

Setting the price lower than the competition

The strengths, weakness, opportunities, and threats related to business competition

All promotional material should reflect both the experience that is being sold and the role sustainability plays in overall operations.

Providing an experience (tourism product) that meets or exceeds the customer's expectations

Which of the following is an example of product development within the weak form of sustainability?

The business plan will include which of the following?

Goals and objectives do not usually have timelines as they are ongoing activities.

Shows the net return of a business, its revenue minus its expenses, or its profit

The branding of tourism products must be the same among all businesses in a destination.

Goal are used in business plans and objectives are used in marketing plans.