Exam 8: Marketing for Sustainability

Once a tourist chooses a specific location then destination marketing becomes important.

Networking is important because:

Which of the following is NOT a common goals of Destination Marketing and Management Organizations?

Motivations lead to expectations.

Price is determined by calculating the cost of production plus a per-unit profit margin on each item sold

The activities of a company associated with buying and selling a product or service, which includes advertising, selling, and delivering products to people

An envisioned future state that people commit to achieving

Which pricing strategy lacks incentives for businesses to reduce their operating costs, is not based on consumer demand, and makes it difficult to adjust prices when input costs rise ?

The promotional strategy is the business's or destination's way of communicating competitive advantage.

A desire or willingness to do something or go somewhere to fulfill needs is called:

A brand should invoke an image of the attributes and the benefits that visitation could fulfill.

The activity of dividing a broad consumer base, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics

Setting the price higher than the competition

Destination marketing is vital in the overall success of any tourism business.

Marketing the actual products, services, or experiences that a single business entity offers

Shows how changes in balance sheet and income affect cash and cash equivalents, and breaks the analysis down to operating, investing and financing activities

Which pricing strategy sets the price lower than the competition?

Chemicals that kill fish by leaching into the ocean are an example of social costs.

The combination of private costs and external costs of production

The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer