Exam 8: Marketing for Sustainability

The tourism product of a destination is the variety of experiences that entices a diverse set of tourist typologies.

The personal values each visitor attaches to each attribute

In tourism, the distribution channel only includes the goods and services tourists consume in-country.

Which of the following is a common name for a destination marketing and management organization?

Pricing strategies are an effective way to differentiate a product or service from the competition.

The marketing plan:

Which of the following is NOT part of the marketing mix?

External costs are social costs plus private costs.

When tourist products are similar, it may be appropriate to compete by price.

Which of the following should be supported by the marketing mix elements?

Marketing for a specific location that generally includes all activities, sights, and tourism businesses in a destination

SWOT stands for:

Satisfaction occurs when a company meets a customer's:

A measurable step taken to achieve a goal

Destinations can control greenhouse gases by reducing long-haul travel.

The process of monitoring the external environment

An organization that represents destinations and helps to develop long-term travel and tourism strategies

The primary goal of marketing in tourism is to increase sustainability.

Which of the following is a way to reduce greenhouse gas emissions?

Costs the firm pays to purchase capital equipment, hire labor, and buy materials or other inputs