Question 1

List the four major cultural, microcultural, and demographic trends affecting consumer behavior.

Accepted Answer

(1) Declining birth rates
(2)

Question 2

Generation X was born between 1965 1966 and 1980 and have been referred to as "latchkey" kids.

Accepted Answer

A) True 
 B)False

Question 3

A cohort is a group of people who have lived the same major experiences in their life.

Accepted Answer

A) True 
 B)False

Question 4

The Baby Boomer generation was born during relatively poor and volatile economic times.

Accepted Answer

A) True 
 B)False

Question 5

Carl turned 55-years old in 2011. To which generational microculture does Carl belong?

Accepted Answer

A)  Greatest Generation 
B)  Middle-aged Generation 
C)  Generation X 
D)  Millennials 
E)  Baby Boomer Generation 
A)  Greatest Generation 
B)  Middle-aged Generation 
C)  Generation X 
D)  Millennials 
E)  Baby Boomer Generation

Question 6

The division of society into classes that have unequal access to scarce and valuable resources is called _____.

Accepted Answer

A)  market segmentation 
B)  heterogeneity 
C)  homogeneity 
D)  social homogamy 
E)  social stratification 
A)  market segmentation 
B)  heterogeneity 
C)  homogeneity 
D)  social homogamy 
E)  social stratification

Question 7

Income and age are two of the most recognizable determinants of social class.

Accepted Answer

A) True 
 B)False

Question 8

Louis was born in 1920 and spent four years in the Navy during World War II. He doesn't understand his grandchildren's spending habits because he was always thrifty and unwilling to pay high prices for products. Which generation does Louis belong to?

Accepted Answer

A)  Baby Boomers 
B)  Generation II 
C)  Generation X 
D)  Millennials 
E)  Greatest Generation 
A)  Baby Boomers 
B)  Generation II 
C)  Generation X 
D)  Millennials 
E)  Greatest Generation

Question 9

People of the same age tend to share many of the same values and develop similar consumer preferences.

Accepted Answer

A) True 
 B)False

Question 10

Define demographics and discuss the importance of it with respect to microcultures. Explain the role of geodemographics in demographic analyses.

Accepted Answer

Demographics refer to relatively

Question 11

Which term describes the finding that people of the same age end up sharing many of the same values and develop similar consumer preferences?

Accepted Answer

A)  cohort-based microcultures 
B)  generational microcultures 
C)  age-based microcultures 
D)  world teen culture 
E)  chronological microcultures 
A)  cohort-based microcultures 
B)  generational microcultures 
C)  age-based microcultures 
D)  world teen culture 
E)  chronological microcultures

Question 12

While there are several types of microcultures in Europe, there are only a few in the United States.

Accepted Answer

A) True 
 B)False

Question 13

Which type of products or objects are used to signal one's place in society?

Accepted Answer

A)  cultural icons 
B)  beacons 
C)  status symbols 
D)  symbolic products 
E)  signaling cues 
A)  cultural icons 
B)  beacons 
C)  status symbols 
D)  symbolic products 
E)  signaling cues

Question 14

Generation X has been referred to as the "lost generation" because many have not become successful business people and community leaders.

Accepted Answer

A) True 
 B)False

Question 15

The very large group of very poor consumers is referred to as _____ consumers.

Accepted Answer

A)  disenfranchised 
B)  secondary 
C)  unattractive 
D)  majority-rule 
E)  bottom of the pyramid 
A)  disenfranchised 
B)  secondary 
C)  unattractive 
D)  majority-rule 
E)  bottom of the pyramid

Question 16

Compare and contrast age-based groups and generational groups. How is this distinction important to marketers?

Accepted Answer

Age-based microcultures imply tha

Question 17

The two most recognizable determinants of social class are _____.

Accepted Answer

A)  age and gender 
B)  marital status and occupation 
C)  income and occupation 
D)  income and education 
E)  education and age 
A)  age and gender 
B)  marital status and occupation 
C)  income and occupation 
D)  income and education 
E)  education and age

Question 18

Explain the role of microcultures in influencing consumer behavior and describe two microcultures that influence your consumption behavior.

Accepted Answer

A microculture is a group of peop

Question 19

When a consumer faces a situation involving conflicting expectations based on cultural expectations, he or she is experiencing role conflict.

Accepted Answer

A) True 
 B)False

Question 20

Kosher diets prohibit all meat.

Accepted Answer

A) True 
 B)False

List the four major cultural, microcultural, and demographic trends affecting consumer behavior.

Generation X was born between 1965 1966 and 1980 and have been referred to as "latchkey" kids.

A cohort is a group of people who have lived the same major experiences in their life.

The Baby Boomer generation was born during relatively poor and volatile economic times.

Carl turned 55-years old in 2011. To which generational microculture does Carl belong?

The division of society into classes that have unequal access to scarce and valuable resources is called _____.

Income and age are two of the most recognizable determinants of social class.

Louis was born in 1920 and spent four years in the Navy during World War II. He doesn't understand his grandchildren's spending habits because he was always thrifty and unwilling to pay high prices for products. Which generation does Louis belong to?

People of the same age tend to share many of the same values and develop similar consumer preferences.

Define demographics and discuss the importance of it with respect to microcultures. Explain the role of geodemographics in demographic analyses.

Which term describes the finding that people of the same age end up sharing many of the same values and develop similar consumer preferences?

While there are several types of microcultures in Europe, there are only a few in the United States.

Which type of products or objects are used to signal one's place in society?

Generation X has been referred to as the "lost generation" because many have not become successful business people and community leaders.

The very large group of very poor consumers is referred to as _____ consumers.

Compare and contrast age-based groups and generational groups. How is this distinction important to marketers?

The two most recognizable determinants of social class are _____.

Explain the role of microcultures in influencing consumer behavior and describe two microcultures that influence your consumption behavior.

When a consumer faces a situation involving conflicting expectations based on cultural expectations, he or she is experiencing role conflict.

Kosher diets prohibit all meat.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 9: Microcultures

List the four major cultural, microcultural, and demographic trends affecting consumer behavior.

Generation X was born between 1965 1966 and 1980 and have been referred to as "latchkey" kids.

A cohort is a group of people who have lived the same major experiences in their life.

The Baby Boomer generation was born during relatively poor and volatile economic times.

Carl turned 55-years old in 2011. To which generational microculture does Carl belong?

The division of society into classes that have unequal access to scarce and valuable resources is called _____.

Income and age are two of the most recognizable determinants of social class.

Louis was born in 1920 and spent four years in the Navy during World War II. He doesn't understand his grandchildren's spending habits because he was always thrifty and unwilling to pay high prices for products. Which generation does Louis belong to?

People of the same age tend to share many of the same values and develop similar consumer preferences.

Define demographics and discuss the importance of it with respect to microcultures. Explain the role of geodemographics in demographic analyses.

Which term describes the finding that people of the same age end up sharing many of the same values and develop similar consumer preferences?

While there are several types of microcultures in Europe, there are only a few in the United States.

Which type of products or objects are used to signal one's place in society?

Generation X has been referred to as the "lost generation" because many have not become successful business people and community leaders.

The very large group of very poor consumers is referred to as _____ consumers.

Compare and contrast age-based groups and generational groups. How is this distinction important to marketers?

The two most recognizable determinants of social class are _____.

Explain the role of microcultures in influencing consumer behavior and describe two microcultures that influence your consumption behavior.

When a consumer faces a situation involving conflicting expectations based on cultural expectations, he or she is experiencing role conflict.

Kosher diets prohibit all meat.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters