Exam 9: Microcultures

Baby Boomers _____.

What type of study is based on the fact that people with similar demographics tend to live close to one another?

The speculation that teenagers around the world are more similar to each other than to people from other generations in the same culture is called _____.

All of the following are cultural and demographic trends affecting consumer behavior EXCEPT _____.

In which country are declining birth rates having an impact on consumer behavior?

Prisoners are often seen out in public picking up trash along interstate highways. Other people can tell they are prisoners because of the green and white striped clothing they must wear. This clothing is an example of _____ because it indicates that they are incarcerated individuals who have performed some illegal act in society.

Cheryl drives a BMW and wears designer clothing and Rolex watches, all of which are very expensive. She uses these products to let others know she is from the Upper Class. Therefore, these products are considered _____.

Which term commonly refers to men who have returned to the ways of yesteryear by doing things like holding doors for women, paying for dates, and exhibiting chivalry in general towards women?

Marketers today often use the phrase the "elderly market" rather than the "senior citizen market" to highlight the idea that older consumers still lead actively, vibrant lives, and still have wants and needs that they seek to fill.

All of the following statements are true regarding ethnic microcultures EXCEPT _____.

Cognitive structuring is a term that refers to the reliance on schema-based heuristics in making decisions.

_____ refers to mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class.

Brad is really into fashion and spends a great deal of time shopping for clothes. He tends to splurge on himself by getting massages and facials to keep his skin looking good. Brad can best be described as a _____.

Candace grew up in a middle-class family and met Charles in college. Charles was from a very wealthy family, and his parents did not want him to marry Candace because she was not from their social class. Eventually, they broke up and Charles married a girl from another wealthy family and Candace married someone from a middle class family. This observation that most marriages are comprised of people from similar social classes is known as _____.

Evangelical Christians often follow a kosher diet, which places a high standard on cleanliness and purity of foods.

What type of conflict does an individual experience in situations involving conflicting expectations based on cultural role expectations?

Randy and Cindy are both professionals in the same field and were planning on attending a conference together. However, their 2-year old daughter got ill, so Randy stayed home to take care of her while Cindy attended the conference. They decided that Cindy should go because she had more responsibilities in the professional organization. When others asked where Randy was, she told them that he stayed home with their sick daughter. People asked why she didn't stay home instead because, after all, she was the mother. Cindy most likely felt _____ due to the conflicting expectations between being a mother and being a professional.

Which of the following is a type of microculture?

Social strata have unequal access to scarce and valuable resources.

Which generation was long thought to be a group that was marked by alienation and cynicism and was often referred to as slackers?