Exam 9: Microcultures

The "Baby Boomer" generation was born before 1946.

Each microculture brings with it role expectations for its members.

A _____ is a group of people who have lived the same major experiences in their life.

A retrosexual male tends to focus on fashion, self-indulgence, shopping, and the blurring of traditional male/female stereotypes.

The more generations removed from the ancestral country, the closer a consumer is likely to be to the mainstream culture in another country.

The religious orientation of the world is predominantly Christian.

Many Protestant denominations have tithing requirements that strongly encourage church members to give 10 percent of their gross income to the church.

Demographics refer to relatively tangible human characteristics that describe consumers.

Baby Boomers are important to marketers because many have saved significant sums of money for retirement and plan to enjoy good times well into their elderly years.

Relative to men, women tend to be more heuristic/intuitive in their processing.

Research has shown that including overt Christian symbols, such as the fish symbol, in advertisements caused consumers of all religions to rate the perceived quality of service higher than when the symbol was not included in an advertisement.

Which generation was born before 1946 and had their lives and values shaped very much by World War II?

The term multicultural is used to describe immigrants as they face decisions and form preferences based on their old and new cultures.

Most 18-21 year-old college students today are part of which generation?

_____ is a culturally-defined group to which a consumer belongs based on resources like prestige, income, occupation, and education.

Microcultures that grow around phenomena such as sports or music rather than ethnic, income/social class, generational, regional, or religious differences are referred to as _____.

Marketers are not interested in "bottom of the pyramid" consumers because their income is too low to make them an attractive market segment.

Travel to any major city in a developed nation and you'll see teenagers with iPod buds stuck in their ears while looking at Facebook. It seems as though teenagers are pretty much the same throughout the developed world, a phenomenon labeled _____,

What term is used to describe a man who is focused on fashion, self-indulgence, shopping, and the blurring of traditional male/female stereotypes?

The majority of Americans are Catholic.