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    Exam 9: Microcultures
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    The Very Large Group of Very Poor Consumers Is Referred
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The Very Large Group of Very Poor Consumers Is Referred

Question 75

Question 75

Multiple Choice

The very large group of very poor consumers is referred to as _____ consumers.


A) disenfranchised
B) secondary
C) unattractive
D) majority-rule
E) bottom of the pyramid

Correct Answer:

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